DigitalPost Interactive Completes Acquisition of Rovion Inc., Enters Rich Media Advertising Market


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Increased Revenue and Operating Efficiencies Expected
Beginning in Fourth Quarter

IRVINE, Calif., Sept. 1, 2010 (GLOBE NEWSWIRE) — DigitalPost Interactive
(OTCBB:DGLP) (, a leader in the digital media-sharing
and social networking space, today announced that its acquisition of Rovion,
Inc. (, the Boston-based inventors of the InPerson(TM)
virtual spokesperson ad unit and industry leading innovators of rich media
advertising, closed on August 31, 2010.

To learn how DigitalPost’s acquisition of Rovion will add complementary
technology and gain immediate entry into the digital advertising market,
watch the slideshow presentation at

DigitalPost Chief Executive Michael Sawtell commented: “We are pleased that
the acquisition has been completed and are excited about this new business
opportunity. Beginning today, we are a combined company which will have an
immediate positive impact on our revenues. We are also beginning the process
of integrating our operations which is expected to improve efficiencies in
the fourth-quarter this year.”

DigitalPost, as a combined company, will now provide digital media-sharing
and advertising platform solutions and services through two operating
divisions: a digital consumer group focused on the $20 billion digital
media-sharing market; and a digital advertising group focused on the $40
billion online advertising market.

DGLP’s new digital advertising group will feature the Rovion ad platform,
the InPerson video format and related video production, hosting and
management services. According to eMarketer, spending on online video
advertising is projected to grow at an annual rate of almost 100% over each
of the next four years.

About DigitalPost Interactive

DigitalPost Interactive is a SaaS (Software as a Service) and application
provider that delivers B2B and B2C digital media-sharing solutions that are
both easy to offer and easy to use. The company’s visually-stunning,
user-friendly Web 2.0 technology gives consumers a single, engaging place
online for permanently storing and sharing a lifetime of digital media and
memories, connecting with family and friends, and keeping organized in
today’s digital world.

Completely scalable and re-brandable, DigitalPost Interactive’s technology
gives companies in the photo, travel, entertainment, sports, and other
vertical markets a fast and efficient way to offer dynamic Web 2.0 products
and services. This technology can create exciting new revenue streams for
all companies looking to monetize this emerging new Internet opportunity.
For more information about DigitalPost Interactive or its consumer site, please visit

About Rovion

Rovion, Inc. is the leading provider of talent-based rich media content
development, delivery and reporting, meeting the needs of online publishers
and advertisers globally. Rovion specializes in complex video-based ads both
in and outside of existing ad placement locations and is best known for its
invention of the InPerson(TM) video spokesperson ad unit. Rovion is
headquartered in Boston, Massachusetts.
For more information about Rovion, please visit

Safe Harbor Statement

This press release contains forward-looking statements that may be subject
to various risks and uncertainties. Such forward-looking statements are made
pursuant to the “safe harbor” provisions of the Private Securities
Litigation Reform Act of 1995 and may include statements regarding the
acquisition, business estimates, future contracts, future financial
performance and results of operations, including the number of recurring
subscribers, revenue growth, cost of revenues, operating expenses, interest
expense, net loss and cash flow.
Unless otherwise required by law, we undertake no obligation to publicly
update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise after the date of this press
release. Additional information concerning risks and uncertainties that may
cause actual results to differ materially from those projected or suggested
in the forward-looking statements may be found in Quarterly Reports on Form
10-Q and Annual Reports on Form 10-K filed with the U.S. Securities and
Exchange Commission.

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