Difference between ecommerce product data manager and product catalog management?


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When an ecommerce business owner sets out to delegate the time consuming activities to a reliable ecommerce data management company, there are a lot of variables to think about. Be it the engagement model, the ambit of responsibilities, or the impact of such a relationship on the eventual customer i.e. the online retailer.

It is evident that with niche expertise and faster execution time, an ecommerce product data manager will be a good fit. Additionally, their concentration on bringing efficiencies to provide a productivity boost will deliver immense ROI to the ecommerce business owner.

What’s the difference between the two functions?

But many times, ecommerce business owners confuse a product data administrator with a catalog manager. While many of the administrator’s work is done by a catalog manager, but one fact is clear. The product data administrator’s work is far more versatile and widespread than a catalog manager. As such it will be an unwise move to hire a catalog manager with the expectation of fulfilling the roles of an ecommerce product data administrator. It is not necessary that you will get the same ROI by hiring a catalog manager as compared to the roles executed by an administrator

This is why established business enterprise acknowledge the difference between the two roles and give emphasis to a product data administrator in case they want a wider stack of responsibilities being fulfilled by the employee.

Interested to know the difference between the two functions? Then let’s check it out quickly.

For an ecommerce store product data administrator, all constituents of product data are managed in an efficient way. Be it bulk data entry for scores of products done on an almost daily basis or optimizing of the product pricing and content, there are extensive responsibilities associated with a product data administrator. It is clear that the administrator works as both – as a strategist as well as perfectionist. The value emanating from an administrator ensures that the ecommerce business owner can focus on delivering a superlative user experience to shoppers.

On the other hand, an ecommerce catalog manager’s duties are restricted to ensure that the catalog is built, updated, and maintained as per the ecommerce company’s expectations. It covers different roles like maintaining product title, product image, product hierarchy, descriptions, prices & supplier etc. It drives product data accuracy across all sales channels to better outcomes.

To conclude

These were some of the differences between an ecommerce product data administrator and product catalog management. These pointers will help an ecommerce business owner to run the business smoothly and achieve the challenging objective of streamlining operations by hiring the right agency to work as product data administrator.

With such an arrangement, it becomes clear that the eventual customer i.e. the online shopper gets a delightful experience, thus improving brand loyalty and recall value – hallmarks of a successful and thriving online retail store. This makes it all the more attractive proposition to bring on-board a product data administrator to manage all daily requirements of a well-stocked and full-fledged online store.

All You Need to Know About an Ecommerce Product Data Manager

Shaju Devessy
Shaju Devessy Director, Business Development and Marketing for Intellect Outsource, a complete BPO & ecommerce service provider has been supporting worldwide clients since last 12 years. We offer professional ecommerce product data entry, bulk product uploading service for all worldwide shopping carts, order & inventory management, chat & email support, product description writing etc. We also complete web designing & development for all business and ecommerce store designing & development service among others.


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