Danish Software Company Dezide Named “Red Herring 100 Global” Finalist

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Red Herring Award Recognizes the 100 “Most Promising” Companies
Driving the Future of Technology

Denmark, 5th January 2009 – Dezide, today announced that it has been selected as a Finalist of the Red Herring 100 Global Award. Red Herring 100 winners and finalists from North America, Europe and Asia of the last three years are eligible for this coveted award. The Red Herring editorial team deploys a detailed process to whittle down a pool of 600 eligible, promising companies to the 200 finalists of this global award. Evaluations are made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration. The finalists, elite executives and venture capital leaders will celebrate the Top 100 Privately Held Companies from around the world in San Diego from January 14-16, 2009.

“I believe that we have been selected due to our significant growth in later years as well as very important reference projects with HP and QTEL”, says Claus Skaaning, CEO of Dezide. “Our products that are used to create online self-service guides are becoming well adopted by the market, and in the coming year we will focus on transferring our entire platform to the Web which will create even more opportunities”.

Claus Skaaning is the CEO of Dezide which has specialized in software for knowledge sharing and guided troubleshooting. Dezide was founded in Nov 2001. Today the company has many customers using the products to deliver a better and more efficient service, for instance in Denmark, Switzerland, the US, Japan, Iceland and the Middle East.

Dezide’s intelligent guides are based on artificial intelligence technology and suggests an optimized sequence of questions to uncover the underlying problem and get it resolved in as few steps as possible and with the lowest possible cost. The guides are self-learning and can be integrated with external data-sources to become even more adaptive and dynamic.

About Dezide
Dezide has offices in Aalborg, Denmark, and has in the later years grown with 50-75% each year. This tendency is expected to continue in 2008. Dezide’s customers include HP, TDC, Vodafone and QTEL. Dezide’s board of directors include Jørgen Bardenfleth, country manager for Microsoft Denmark. For more information visit http://www.dezide.com.

About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

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