Developing SharePoint solutions with Integration of Big Data Analytics


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In the current technology evolution, SharePoint development and Big Data are interrelated. The massive amount of data stored has given way to more scalable and effective development of SharePoint solutions.

SharePoint application development is a growing trend. For businesses seeking solutions for SharePoint, there are numerous service providers to choose from, consultants that could meet different customer requirements.

The SharePoint footprint has a tendency to expand and deepen as organizations are getting more and more confident in the Microsoft business platform. This is where the true growth story of the platform lies. To leverage SharePoint in an effective manner, to really unleash its collaboration potential for information workers nowadays, it should be integrate with the current technology advancements.

SharePoint is a platform that offers support for employee collaboration. Development companies that do SharePoint development activities provide solutions for user experience optimization. Most investment that goes into the process nowadays is made with the primary goal of selling new products. However, this is changing as brands realized the business value of customer experience optimization, across the entire lifecycle. To improve experience at every touch point, most departments and staff nee to coordinate, share insights and communicate to foster customer long-term relationship. Adopting SharePoint within an enterprise has been a common challenge for and IT department and this is where big data analytics plays a critical role.

The staggering growth of data statistics are commonplace in today’s time. People and companies accumulate huge amount of data every second, every minute. Nevertheless, what most software industry analysts these days do not see is how the growth of the platform and the SharePoint coding language also mirrors data growth. For those who are living in the SharePoint environment, like SharePoint experts are helping thousands of customers worldwide in the past decades. Data explosion, data sink and content sprawl are familiar terms for typical deployments of the platform.

Soon, people will come to realize the next generation analytics offering of SharePoint that is built on the big data platform. The following are some insights on why that matters.

1. Enhancing Scale. As organizations implement Office 365 and SharePoint all over the world and boost adoption in support of the entire customer lifecycle, the amount of discreet interactions, which should be tracked exponentially grows. The collection of data scale, processing and storage of data become paramount when taking into consideration the number of partners and employees all throughout the world and how often they need to collaborate. The move from aggregate usage trends reporting to discreet employee behaviors discretion will add to the volume and richness of data that has to be collected.

2. Ease of usage beyond Information Technology. Collaboration insights by department or product line or region will be even more important to business leaders as customer success would be a corporate-wide mandate. Analytics access will shift from an IT department towards major business leaders. Ease of usage includes the ability to ask ad hoc questions of data to answer queries. Since companies are inherently segmented, departments, regions, offices, managers’ teams, projects and more, it’s important to see collaboration by different segments and make a comparison on how a department performs compared to another.

3. Customer journey unified view. As the lines between customer acquisition and retention are disappearing, organizations map end-to-end customer journey and building internal processes around the customer. The single customer view mandates that the connection of data marketing with customer service systems and support. A unified strategy measurement on the customer lifecycle is therefore important. Furthermore, a unified view towards engaging customer will become the norm.

4. Real-time insights. Efficient internal collaboration can distinguish high performing companies from the others. When supporting and service customers, the speed and relevance of how to respond to their requirements is paramount. Data analytics should keep up and give real-time feedback on the SharePoint environment performance. Real-time feedback means that mistakes or errors could be corrected right away and could provide instant insights on trending questions or documents.

Big data is altering the way brands understand and optimize customer experience. New technologies that harness complex and massive data available are offering marketers a clear view of consumers at different points in their buying journeys, offering scalable, sophisticated action systems designed to enhance engagement and affinity as well at the exact right time. Huge data basically transforms marketing and the analytics supporting it.

As statistics indicate, there are several companies that plan strategies according to data analytics, bringing value and innovation to business. Studies done on different sectors reveal how data analytics is here to stay. Gathering and analyzing data is not a new phenomenon. Take for instance an example in the pharmaceuticals fields wherein data concerns the health effects of prescription medicines. Clinical trials, side effects, citing effects and risks that go with any particular medication are listed too. The future of companies would include ones that would capture data, information regarding products, consumer choices, services and buyers. There is still a big chunk of information that is not digitalized yet. The need for big data would only grow in the years to come, there isn’t a dearth in the demand for high-end data analysis and statistics. Still, bridging the gap between profit margins and big data is both a hurdle and a possibility. It take a keen eye and insight to identify key areas in data analytics and transform it into a profit-making idea. A staggering 84 percent of organizations hope to see data analytics providing them with a competitive advantage within three years of implementation. Around 89 percent of organizations believe that those that are not using Big Data and integrating it into their SharePoint collaboration platform would risk losing their market share.

SharePoint development is just one aspect in which data analytics provide a huge impact. Big data is changing and significantly contributing to stability and profit-making in an organization. There is no doubt that interpreting data analytics and gaining from its benefits would only help an organization gain stature, in years to come.

Dhrumit Shukla
Dhrumit Shukla has been working as Business Development Manager in a software development company named TatvaSoft since 5 years. He is profoundly skilled and well experienced in providing software development services on various technologies ranging from Microsoft .NET to JAVA, SalesForce, BizTalk, SharePoint, PHP, Open Source, iOS, Android, Pentaho and the list goes on.


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