Develop your own Lean Marketing Lab


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The Lean Marketing Lab presentation is a summation of the Lean Marketing House 2  –day workshop. It discusses how you can start a lab in your own organization and how you should proceed. I think it is very difficult to bring Lean Sales and Marketing to an organization without a consultant. The supply and demand side seem to be at great odds with each other and with their own agendas in most organizations. It is one of the reasons Lean has limited success in entering the sales and marketing arena.

With the advent of the Lean StartupTM, there is some hope. However, the Lean Startup is about product development and innovation. It is a different concept than growing from a core and the continuous improvement concepts of traditional Lean. They can co-exist and how I envision that process is detailed in my Lean Scale Up section. The problem as most of us know, but few of us will admit, is that we always think that our methodology is the umbrella, and everyone else fits underneath it. For a methodology to be successful, I believe that you must develop it as your own (I would hope it would be predominately be based on Lean). You must take ownership of it. The umbrella should have your brand on it.

Please watch this presentation

Lean Sales And Marketing Lean Marketing Lab (About 12 minutes long)

You will need a Flash Player

Please have your Lean Sales and Marketing Workbook Opened.

Download the Workbook or view on line

The Complete Lesson is available: Lean Marketing Lab

About: The Lean Marketing Lab was my effort to create a user community interested in furthering the cause of bringing Lean to the Sales and Marketing process.  Most of the training content that is now contained on the Business901 website was limited to members of this community. I disbanded the community at the beginning of this year and posted the training on the Business901 website for everyone to use. I still believe the community has merit and at some point and time will revive it, if my schedule permits. If you have an interest in making a contribution or discussing how you may participate, please contact me.

This past week, I posted a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. 

  1. Lean Marketing House (More Info)
  2. Marketing with PDCA (More Info)
  3. Marketing with A3(More Info)
  4. Lean Engagement Team(More Info

All 4 titles above available for instant download

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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