Detroit Medical Center Instantly Connects Web Visitors With Hospital Staff With EStara’s Click to Call


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Leading Healthcare Provider in Michigan Deploys EStara’s Click to Call to Help Patients Easily Direct Inquiries to the Appropriate Department

Reston, VA (May 24, 2007) – eStara, a leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that the Detroit Medical Center, which has more than 2,000 licensed beds and 3,000 affiliated physicians, is using eStara Click to Call on its patient-facing Website. Click to Call is helping users who are looking to speak with a nurse, schedule appointments or locate a doctor receive more immediate, effective care.

“The Detroit Medical Center is committed to providing the very best care to its patients, and that requires offering cutting-edge customer-facing technology like eStara’s Click to Call,” said Ken Bearden, Corporate Marketing Director, Detroit Medical Center.

With medical situations often requiring instant attention, eStara’s Click to Call buttons automatically route callers instantly to the appropriate department. In fact, a report from Forrester Research’s Healthcare & Life Sciences research practice found that click to call solutions help escalate to assisted service more seamlessly than other contact methods. (Source: Health Plans Should Skip Online Chat: Click-to-Callback is a Superior Solution, Elizabeth Boehm, Forrester Research, December 2005)

“The possibilities for click to call applications in healthcare are endless,” said John Federman, CEO, eStara. “As implementations become more sophisticated, click to call has the ability to ensure continuity in the patients’ experience by giving hospital and health plan representatives a full view of patient history the moment a patient calls from a Web site.”

About eStara:

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world’s most recognized brands — including Continental Airlines, DaimlerChrysler, Dell Financial Services, and — leverage eStara’s OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc., NASDAQ: ARTG). For more information, visit

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG’s filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at Additional risk factors related to the subject matter of this press release include: the possibility that eStara’s product and service deployments will not be successful, on time or significantly enhance the user’s Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara’s software products and services; the possibility that eStara’s offerings will not enhance its customers’ online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara’s product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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