Debilitating Demo Diseases: Deadendedness


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Deadendedness – Death by Cul-de-Sac

Symptoms: Presenter pursues non-productive pathways, perusing pointless possibilities and dead-ends. Elongates a demo segment from what could have been accomplished in 5 mouse-clicks to 24 minutes of detailed explanation, covering all possible options and settings. Presenter may also suffer delusions that the audience is earnestly interested in seeing all of this.

Examples: “And another way to do this is to ….”

“…But for this example we won’t do that and instead we’ll go back to where we were a moment ago…”

[Customer] “Oh my friggin’ God! – Will he never stop?”

Cure: Guide the afflicted presenter to choose the highest probability pathway for the customer at hand and execute that pathway with the fewest number of steps needed to complete the task. Apply Occam’s Razor, topically (“entia non sunt multiplicanda praeter necessitatem“).

Copyright © 2008 The Second Derivative – All Rights Reserved.

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Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


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