Debilitating Demo Diseases: Acronymophilia


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Symptoms: Fits of sentences filled with vendor-specific acronyms, used both as nouns and verbs. Assumption that audience has already been exposed to these dozens of acronyms and has a comfortable, working understanding of them. Looks of confusion in the audience, followed by doodling and furtive glances at wristwatches.

Examples: “So, the ABT triggers each PTD, resulting in as many SHRP’s as needed.”

“Next, every SHRP will be JY’ed in accordance with the specific WVM settings, which is then picked-up by the TMT module and FRP’ed. Questions?”

Cure: A prescription of Acro-rid™ is recommended for mild and moderate cases; have the afflicted take two pills before presenting to help loosen and remove acronyms. Encourage patient to either verbalize the full word-sets or replace with customer-meaningful phrases. In severe cases, a radical acronectomy may be necessary to remove all untreated acronyms.

Copyright © 2008 The Second Derivative – All Rights Reserved.

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Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


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