Datapoint Spain and Jacada Expand Partnership


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Agreement provides first unified customer service desktop solution for the Spanish contact center market

ATLANTA and MADRID – January 4, 2007 – Datapoint, a business leader offering solutions for contact centers and Jacada (NASDAQ: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced the expansion of a reseller agreement for the distribution and support of Jacada solutions in Spain. The original agreement with Datapoint Customer Solutions Ltd provided for the distribution, service and support of Jacada customer service solutions to the contact center market in the UK.

“We partnered with Jacada because of its innovative solutions that greatly improve contact center processes by unifying the agent desktop,” remarked Rafael Aranda, CEO of Datapoint in Spain. “Jacada solutions allow companies to leverage their existing contact center solutions while bringing together all of the critical data required to service the customer. This results in lower average handle times and an improvement in the quality of service, as well as a reduction of costs. Jacada is unique in the market because its solutions are non-invasive, meaning companies can leverage their existing business applications as opposed to undergoing major IT infrastructure changes.”

“We are pleased to have extended our global reach into the Spanish market with Datapoint. They are well positioned in the Spanish call center market and have an excellent reputation,” said Ofer Yourvexel, General Director of Jacada for the EMEA and APAC regions. “This alliance demonstrates the value and the importance of the unified desktop solution provided by Jacada.”

About Datapoint
Datapoint is a Pan European company leader, providing global solutions in the areas of technological consultancy, installation, integration, development, formation and integral maintenances for Contact Centers. For more information, visit

About Jacada
Jacada is a leading provider of unified desktop and process optimization solutions for customer service operations. The company’s solutions help customers rapidly simplify and improve high-value business processes without the need for long and expensive systems replacement projects.

Jacada provides two award-winning solutions that have been proven to make a significant impact on customer service efficiency and effectiveness. Jacada WorkSpace is a unified desktop that incorporates all critical functions required by the contact center agent to successfully complete customer interactions. Jacada Fusion is a process optimization solution that leverages patented technology to enable customer service centers to improve customer satisfaction and increase revenues by providing customer service representatives with more time for customer care and revenue-generating activities.

Jacada has over 1200 customers worldwide including many Fortune 1000 corporations and government organizations. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England and Munich, Germany. Jacada can be reached at or at 1-800-773-9574

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to future financial results and plans for future business development activities, and are prospective. These statements include all statements that are not statements of historical fact and consists of those regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; and (iii) the Company’s growth strategy and operating strategy (including the development of its products and services). The words “may,” “could,” “would,” “will,” “believe,” “anticipate,” “estimate,” “expect,” “intend,” “plan,” and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. The Company cannot assess the impact of or the extent to which any single factor or risk, or combination of them, may cause. For a more complete discussion of risk factors, please see the Company’s Form 20-F and other Statements filed with the Securities and Exchange Commission.

Jacada is a trademark of Jacada Ltd. All other brands or product names are trademarks of their respective owners.


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