DataGuise Launches Know Your Data Program to Identify Potential for Data Theft and Non-Compliance


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Fremont, Calif., April 15, 2009 – DataGuise (, an innovator of data security and compliance solutions for enterprises, today announced the DataGuise Know Your Data™ program. The new program combines software in combination with onsite service to automate the process of discovering where sensitive data is located. The DataGuise Know Your Data program helps organizations pinpoint the location of credit card numbers, social security numbers, addresses, salaries, and other sensitive content stored throughout the enterprise to secure information from unauthorized access.

In most organizations, sensitive information is scattered in unprotected databases and file shares across corporate infrastructure. While regulations such as the Payment Card Industry (PCI) Data Security Standard, HIPAA, SOX and the Personal Data Privacy Act of 2007 require companies to protect privacy data, this has become a challenge for many organizations since there is a lack of visibility into critical data assets that leave companies exposed to significant risk. Prevention of unauthorized access to such privileged corporate information must be a mandatory business directive and industry experts agree that information in both production and non-production environments in use for application development, testing and training, remains a top concern.

DataGuise’s Know Your Data program uses the company’s dgDiscover™ solution to automate the process of discovering where sensitive data is located. DataGuise consultants arrive onsite and perform a comprehensive analysis for up to three days to review findings and develop recommendations. The software-based service searches both structured and unstructured data repositories to locate content in databases, spreadsheets, word documents, PDF and XML files. Upon completion of discovery, the DataGuise solution classifies information identified by the level of risk it presents to the organization without proper protection. Classifications include:

• Category A: Highest level of risk – Most sensitive data that is both restricted and vital to operations
• Category B: Moderate risk – Information is both critical and vital
• Category C: Low risk – Data is sensitive but presents lower risk profile

Once analysis is complete, processes and procedures are recommended to protect sensitive data outside of the production environment.

“The level of risk that rogue privileged/privacy data poses to organizations cannot be overstated,” said Manmeet Singh, CEO of DataGuise. “When organizations understand the seriousness of threats across typically under-protected non-production environments, they are more likely to take action to prevent security issues from materializing. The DataGuise Know Your Data program helps companies get their hands around this challenge and apply advanced tools to mitigate potential risks.”

Once sensitive data has been targeted for protection, the DataGuise dgMasker™ suite provides the industry’s most advanced database masking solution to address the challenge and is designed for the highest level of flexibility and functionality across heterogeneous environments. Beyond conventional masking tools, DataGuise brings unprecedented point-and-click usability while delivering the most comprehensive feature set. Ease-of-use is woven throughout the solution to reduce deployment time from months to days.

The DataGuise Know Your Data Program
DataGuise Know Your Data program for sensitive data discovery uses the DataGuise dgDiscover solution which scans all enterprise databases based on standard or customer data security policies. It delivers a highly automated data privacy solution that helps security groups, data architects and DBAs to better identify and protect sensitive information in enterprise environments. Database support includes DB2, MySQL, Oracle, and SQL Server.

Availability and Pricing
The DataGuise Know Your Data program is now available with pricing that starts at U.S. $4,995.
*The program involves travel expenses to be paid by the customer in addition to the program fee. License use is limited by number of instances, table records and file servers. Additional terms may apply. Please refer to service agreement for specific details.

About DataGuise
DataGuise Incorporated offers several solutions that help enterprises ensure regulatory compliance. DataGuise solutions can protect organizations against data theft and liability by providing features such as sensitive data discovery and non-production/production data masking. For more information, call 510-824-1036 or visit

Media Contact:
Joe Austin
Ventana Public Relations
(818) 591-2646
[email protected]


*A trademark or trade name of an entity other than DataGuise Incorporated.

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