Data marketing veteran Patrice Bendon joins Transactis to help take its home shopping offering to a wider market

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[img_assist|nid=275198|title=Patrice Bendon|desc=|link=none|align=left|width=67|height=100]Consumer insight company Transactis has hired database marketing specialist Patrice Bendon as Head of Business Development to help bring the company’s mail order and ecommerce expertise to a wider retail marketplace. Bendon will be responsible for managing the home shopping, broker and reseller relationships, with the key focus being the development of a full marketing services proposition within the retail sector.

Bendon has worked in direct marketing for over 20 years, managing complex marketing databases and projects for clients such as BUPA, BT, United Distillers, and Procter and Gamble while working in a range of data bureau, agency and client-side positions. She previously held a number of posts at Experian, managing the permission-based email marketing and lead generation community, www.just-rewards.co.uk, as well as data products and acquisition activities. She also worked at TNT Post, promoting direct marketing as a channel, among other duties.

Bendon comments: “Transactis offers a great array of services and products for the retail marketplace. The company has the data and expertise necessary for any retailer looking to build lasting relationships with consumers through the full range of channels available. I’m really looking forward to joining the Transactis team and helping clients build retail programmes that enable them to reach their full business potential.”

Of the appointment, Richard Higginbotham, Transactis’ Head of Marketing, says, “We are delighted to have someone with Patrice’s strong data and marketing background join our ranks. She brings to the table not just a tremendous record in database marketing but also experience in other areas outside of the box such as word of mouth marketing.”

For further information please contact: Victoria Smith at [email protected] or Hugh Filman at [email protected]; or call 020 7402 0510.

About Transactis

Transactis creates insight from customer transactions and enables clients to act and communicate at an individual level. Using its unique data resources, specialist knowledge and innovative technology, Transactis delivers products and services that allow its clients to make better, faster and more informed decisions to generate greater efficiencies, profit and an enhanced experience for their customers. Honours at the 2009 Data Strategy Awards and Retail Week Technology Awards are the latest in a series of industry accolades for helping clients to maximise performance and value from their customer management investment.

For more information, please visit www.transactis.co.uk

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