Enterprises Bridge the Gap Between CRM Systems and Survey-Based Data With Feedback Server 2.0 From Data Illusion


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Web-Based Solution Integrates New Customer-Supplied Data Without Any Programming

GENEVA, Jan. 11 — Data Illusion today announced the release of Feedback Server(TM) 2.0, its latest Web-based survey-and-form application that allows enterprises to learn more about their customers and fully leverage customer feedback by integrating ongoing customer-supplied data with their existing customer relationship management (CRM) solutions and data stores.
Many large companies maintain vast CRM databases that ultimately become outdated as the companies fail to effectively link them to their dynamic online customer surveys and forms, said Thomas Zumbrunn, Data Illusion’s CEO. The disconnect, he said, between many companies’ CRM and survey systems reduces the quality and scope of their customer-related data and marginalizes the value of strategic online-feedback tools.

Feedback Server 2.0, however, allows enterprises to create online surveys and forms that let customers effectively update their CRM profiles once they submit their responses. Companies, for instance, can use Feedback Server 2.0’s panel-and-connector technology to amass customer-supplied data on specific purchasing decisions that are then attached to a master CRM system.

“We’ve worked hard with our partners and customers to create a next-generation feedback-and-survey application that can help enterprises basically unleash and use all the customer data stored in their systems,” Zumbrunn said. “Really, our application should give enterprises a new perspective on surveys and forms and how they can work for them.”

Enterprise customers can use Feedback Server 2.0 to visually create online surveys and forms in various languages in minutes and without any programming. The software’s online interface includes Flash-based charts, various survey-analysis tools and comes in 10 different languages.

The software also ensures customer feedback is reliable and uses security mechanisms from cookies to complex ballots to prevent multiple submissions.

Feedback Server 2.0 can be integrated with various enterprise database solutions such as Microsoft’s SQL Server, Active Directory and Microsoft Dynamics CRM. Zumbrunn added that, in 2007, Data Illusion plans to roll out an updated version of Feedback Server that can integrate with CRM systems from Siebel, Oracle, SAP and

Feedback Server 2.0 users must operate in an environment with the following systems in place: Microsoft Windows 2000/2003/XP Pro; Microsoft SQL Server 2000/2005, SQL Express 2005 (free), MSDE (free); and .NET Framework v2.0.

For additional information on Feedback Server, contact Crystel Terzis ([email protected]) or Thomas Zumbrunn ([email protected]). You can see Feedback Server in action and learn more about its capabilities at

About Data Illusion

Based in Geneva, Switzerland, Data Illusion is a developer of advanced survey and feedback management systems. Data Illusion offers various systems from simple questionnaires to enterprise feedback integration software. All of its products are based on a groundbreaking plug-in architecture designed and developed to sustain the versatility of today’s enterprise feedback management.

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