Dan Pink’s version of the World of Selling

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I have been a Dan Pink fan for many years. His latest book, To Sell Is Human: The Surprising Truth About Moving Others, did not overwhelm me with new knowledge. I felt that the book was the sales version of his previous book, Drive: The Surprising Truth About What Motivates Us. There is not anything wrong with that. If you are a salesperson and have not read Drive, I highly recommend this book. If you were a reader of drive and intrigued how it would apply to sales, I recommend the book. I found the book reinforcing many of my current thoughts. Since Dan is such an accomplished writer I found it enjoyable read, just not a game changer. This video adds some insight to what the book is about.

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.

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