Customer Delight? Put Your Shirt On It! Or Rather, Put It On The Shirt!


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Spanish football club Parma have found a great way of engaging with and ‘delighting’ their customers! They’ve embroided every season ticket holder’s name into their new fiirst team shirt!

It’s a great idea that does a number of things:

  • It’s Dramatically Different and creates a great talking point
  • It Demonstrates that they acknowledge and recognise their key ‘customers’

And of course, I can’t help thinking that…

  • It encourages more people to buy a shirt! There’ll be lots of fans wanting to see their name on it!

It’s maybe not quite as ‘radical’ as the New York restauarant Smith & Wollensky Steakhouse that I blogged about last year. They offered faithful customers the chance to see their name replace the “Smith” on the brand trappings of the restaurant like signs, awnings, matchbooks, cocktail napkins and waiters’ jackets! Now, that’s ‘personalisation’!

What could you do to acknowledge and recognise your customers? Hey, it could be something as simple as a phone call or a personalised ‘thank you note’.

Will it work? Sure it will – You can put your shirt on it!

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


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