Currency of the New Economy is Trust

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I consider that we are now in a relational economy. Most products and services have been commoditized and we only derive value through the use of them. The organizations that understand this design their products/services so that they get paid through the use thereby providing the ultimate value proposition. For more information consider viewing my page on Service Dominant Logic.

There’s been an explosion of collaborative consumption — web-powered sharing of cars, apartments, skills. Rachel Botsman explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls “reputation capital.” Rachel Botsman writes and speaks on the power of collaboration and sharing through network technologies, and on how it will transform business, consumerism and the way we live.

Rachel Botsman was featured previously on my blog: Try hitting a Double in your sales

Her book: What’s Mine Is Yours: The Rise of Collaborative Consumption

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.

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