I recently saw a crisp explanation of Geoffrey Moore’s “Crossing the Chasm” key groups, with each group’s perspective summarized in a few words:
Techies – Try it!
Visionaries – Get ahead of the herd…
[The Chasm follows this group…]
Pragmatists – Stick with the herd…
Conservatives – Hold on…!
Skeptics – No way!
Nicely stated – the book itself is still highly relevant and makes an excellent read, although the company examples are dated. It is available on Amazon.com at
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