CRMA Announces Its Inaugural National Conference – “Return To Customer” – Featuring Don Peppers


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ATLANTA, GA. February 13, 2007 – The Customer Relationship Management Association (CRMA) will be holding its Inaugural National Conference April 17-18 at the Renaissance Waverly Hotel at Cobb Galleria in Atlanta, GA. The Conference Theme will be Return to Customer and will feature over 50 renowned speakers known for their CRM expertise.

Speakers include Don Peppers, co-founder Peppers & Rogers Group, Lior Arussy, President and CEO of the Strativity Group, Paul Greenberg, author of CRM at the Speed of Light, Harris Gordon, former Vice President, Global Leader of Customer Relationship Management at Bearing Point, Chet Meisner, author of The Complete Guide to Direct Marketing: Creating Breakthrough Programs that Really Work, Bruce Culbert, CEO at iSymmetry and Managing Partner at BPT Partners, Bill McInerny, President and COO at MarketingCentral and many more.

Attendees will have a choice of attending programs in three major tracks: People, Technology and Strategy. The Program Agenda will include panel sessions, networking, and exhibits from leading CRM vendors. Conference attendees will gain significant insight into shaping their customer strategy, learn which strategies will deliver the best return on your customer investment, leverage technology to deliver a better customer experience, and learn how to measure the lifetime value of their customers.

Attendees who register by March 9th will receive a 20% discount. Additionally all registered attendees will receive the exclusive benefit of a 50% discount on the Industry’s leading CRM Certified (T) program. This Certification training in Applied CRM strategy will be available to all attendees in an e-learning or seminar format from BPT Partners. More information on the CRM Certified (T) program and upcoming seminars in North America can be found at

More information can be found at


Founded in 1999, the CRMA is a national organization that focuses on the trends, strategies and technologies that help companies build and grow successful client relationships. Local chapters throughout the United States provide educational meetings and networking events with the goal of improving business practices within the industry. For more information on the national organization, or to learn how to start a chapter, go to


Art Hall
President, CRM Association, Atlanta Chapter
[email protected]

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