CRM Weekly For November 2nd


Share on LinkedIn

Every week, we’ll recount some of the best buzz around CRM and data integration. We’ll review our favorite articles and share the most pressing findings or key takeaways from each.

When Your CRM Is Working, Keep Working on It
By: Christopher Bucholtz (@Bucholtz)
Christopher shares his belief, which echoes mine, that CRM implementation (and data integration) is never finished. In fact, Christopher calls CRM a ‘discipline’ – an ongoing practice which requires attention, thoughtful action and persistence.

For this to be successful, business leaders need to change their approach – too often they are geared toward projects with a finite timeline. In this case, successful CRM implementations are the ones that are treated as though they are never finished.

Gartner: 90% of Tech Spend Will Be Outside IT by 2020
In new research, Gartner outlines their theory that 90% of tech spend will be outside of IT by 2020. To support this, they believe we will see a rise in ‘chief digital officers,’ an exciting new strategic role which “plays in the place where the enterprise meets the customer, where the revenue is generated and the mission accomplished. They’re in charge of the digital business strategy.”

In fact, they predict that 25% of companies will have a chief digital officer by 2015.

Cloud, circa 2017
By: Joe McKendrick (@joemckendrick)
What will the cloud look like in 2017? That question is just what analyst Joe McKendrick tackles in this ZDNet piece. This piece builds on Phil Wainewright’s earlier predictions. Joe adds that the cloud will change IT managers’ jobs making them less ‘IT people’ and more ‘business people.’

In fact, Joe’s main takeaway is that soon cloud computing will simply be ‘computing.’ Its ubiquity will reach a level where cloud computing is all business people know. That said, each of Joe’s thoughtful predictions are worth a read.

Success Tip 11 – How to Sell a CRM Solution To Your Boss
By: Matthew Day  (@CRMSuperStars)
Matthew lays out a four-step plan to help CRM novices get their company off the ground with effective tips. His advice:

1. Understand the financial pain – How can process automation help reduce this?

2. Understand the business pain – Keep connected, perhaps through a cloud-based CRM.

3. Talk to your team – Identify and rely on business champions.

4. Start small – Bite off small pieces to make incremental improvements to your business processes.

Hope you all stayed safe and dry in Sandy. Take some time and review the articles. What do you think? Do you agree with Christopher Bucholtz that CRM is never finished? Tell me on Twitter

Peter Chase
Peter founded Scribe Software along with Jim Clarke in the beginning of 1996. As Executive Vice President, Business Development, Peter is responsible for establishing and growing partnerships with other leading technology companies in support of Scribe's overall market and product strategy. Prior to founding Scribe, Peter held senior positions in sales, product marketing, and finance at SNAP Software, an early pioneer in CRM software that was acquired by Dun and Bradstreet. He has published numerous articles and whitepapers and is a frequent speaker and panelist at industry events.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here