Creativity: Left Brain + Right Brain = WHOLE Brain

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Came across an article originally published at The Conversation.  With all the talk of right brain vs. left brain, it turns out that recent research highlights that creativity is a whole brain process, or more specifically, creativity is a function of efficient communication between hemispheres.  I blogged recently about using music to improve creativity, and it turns out that musicians, as well as trained designers (people typically thought of as creative), tend to have more cross-talk between hemispheres than others.

In addition, researchers studying  cerebral blood flow in creative individuals concluded that,

“(creativity is) an integration of perceptual, volitional, cognitive and emotional processes.”

So, it looks like maybe we’re beginning to understand how our brains pull everything together and we act creatively!

Maybe not.

This recent review study  starkly states:

Taken together, creative thinking does not appear to critically depend on any single mental process or brain region, and it is not especially associated with right brains, defocused attention, low arousal, or alpha synchronization, as sometimes hypothesized. To make creativity tractable in the brain, it must be further subdivided into different types that can be meaningfully associated with specific neurocognitive processes.

In other words, creativity, is proving difficult to scientifically detect and study. But, don’t let that stop you, or anyone else from embracing life and what we are as humans…

~Creative~

Republished with author's permission from original post.

Michael Plishka
Michael Plishka is the President and Founder of ZenStorming Solutions, LLC an innovation design consultancy. He believes in co-design methodologies, sharing design thinking essentials - empowering people and companies to make a difference with their products and services.

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