Creating Customer Delight With Syteline Users In Birmingham!


Share on LinkedIn

Customer Delight As Competitive AdvantageI really enjoyed presenting at the Syteline Users Conference in Birmingham today on Creating Remarkable Customer Experiences and thanks very much for those who contributed to the session.

For those that attended (and for those who didn’t for that matter!) you can download the slides here! Feel free to Download and Distribute them – and crucially, DO something with them!

We’ve produced a 44 page e-book on Customer Delight As Competitive Advantage and you can download it for FREE by simply clicking on the image on the left.

Just to remind you, the 3 iDeas we highlighted were..

– Be Easy To Buy From And Deal With!…

Customer expectations are constantly getting higher – they want things quicker, they want things easier, they want it now! 3D businesses are ‘easy to buy from and deal with’ and create seamless customer experiences – both online and offline, from enquiry through to invoicing and beyond! They work hard to identify and eliminate any ‘blockages’ in the customer experience and equip their people with the skills, knowledge and authority to give their customers what they need and want, and that even includes the accounts department!

– Create Delighted Customers!…

Creating Delighted Customers is all about exceeding their expectations. 3D businesses ‘surprise’ them with the level of service they provide and find ways to ‘go the extra mile’ for their customers and ‘wow’ them. Some of the ingredients of customer delight include it’s ‘spontaneous’ (or it appears spontaneous!), it’s the personal touch, it makes customers feel valued and it’s genuine! Doing this leads to raised customer expectations, and they work hard to move from ….

Deal With Disappointment!…

3D businesses build consistency into their approach to creating ‘remarkable’ customer experiences by establishing systems and processes to make this work. Crucially, they establish simple customer feedback processes and use the information to monitor it’s happening and to raise the bar! They involve everyone in the business and provide them with the skills and tools to help them to ‘deliver’ – it’s called ’empowerment’!

I mentioned our research into 3D businesses and highlighted that winning businesses Create Delighted And Devoted Customers is 3D Characteristic #3 in the 7 Characteristics of 3D Businesses (You can find out more about the 7 characteristics and download a FREE e-book here too!)

And finally…. Want To Keep In Touch?

Thanks for those of you who signed up for our short sharp weekly 3D Thoughts audios. If you didn’t get chance to and would like to ‘subscribe’, then here’s your chance!

Each provide stimulating news, ideas and recommendations in your inbox to help you ‘Think in 3D! All we need is your name and your email address and we’ll do the rest!

Simply click on the glasses to sign up!

Andy's 3D Thoughts

Promise we won’t bombard you with ‘spam’ or push ‘products’ at you!

Alternatively, you can subscribe to 3D Thoughts via iTunes so you get them straight to your ipod! It means you can listen to them in the car, on the train and even in the gym!

Finally, if you have any comments or questions about my presentations, please don’t hesitate to ‘connect’ by making a comment below – I will ‘connect’ back, I promise!

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here