Mobile apps are everywhere and there is no real way of getting away from it, just take a look at the dating world where people who use sites such as beyondthecharter.com want to be able to date on the move. There is now an app for everything. Having an app is fine but you have to have an app that works and this involves having an intuitive user interface and a good infrastructure but getting it right is so important.
Why should people use your app?
Your customers need to have a reason why they should install you app and take up space on their device. This can be achieved through promotions and offers but the key is to keeping them engaged and so, they need to be rewarded for installing your app.
Security is Vital
The security of you app is just as important as the design, in fact, it could be more important. When users are asked to store personal details they need to know that your app can be trusted and so, you will need to ask for their permission to store their details, track their movements and their actions. In doing so, you will be gaining their trust. They have to know that you take the security of their information because in the world that we live in, any kind of compromise will leave them no other option other than to ditch your app.
Navigation and Design
While a well-designed logo will give your app an identity, it does not make it the most important aspect. While they may be enticed into installing your app, if your user interface and design is shoddy then they will remove it quicker than they installed it. Therefore, the interface has to be simple and sleek because over-complicating things will turn them away. The process of interacting with your app should be simple and effective which means accessing your content can be done in very few steps.
Take Caution when crossing platforms
It is possible to create apps using software development tools that allow apps to be exported to a number of platforms. However, when crossing over, you need to ensure that the app is tested thoroughly on every platform you want to export it to. There is no point in assuming it will work, you need to see it work so test your app on all versions of the platform or operating system so that you know everyone has a fighting chance of using your app seamlessly when they install it. Ideally, you will want an app that functions in a consistent way over a number of versions.
Clear Installation Page
When users come to your installation page for your app, you need to make it clear exactly what your app is and what it does and why they can benefit from installing it. The installation page will need SEO applied to it so that people land on your legitimate landing page where they can then carry out the relevant actions that enable them to benefit from you apps. It is important that any websites or social media accounts have the right link for the installation page so they are sure that they are installing the right app. Make it clear what operating systems are compatible with you app on the installation page because this will be important to your users. A clear and eye-catching logo will need to be displayed on your installation page and it should be related to the brand and colours of your brand.
Is the App going global?
If you have big plans for your app and want it to become a global success then you will need to think about having it translated into a number of different languages. This will need to include having the product descriptions and menu options all translated so you do not offend people. The icons will also need to be considered because while they may seem obvious to the people of one country, they may mean the complete opposite for another. The platforms that your target market use will have to be considered because some apps in some countries support other apps within its app eco-system and this is important to users. The payment options available to users is also important because some countries do not use the traditional options of other countries such as PayPal and so, implementing these options will certainly help to support the decision they make to install your app.
It takes planning
As you can see, it takes a considerable amount of planning to create an app that will prove to be a success for you and your business. There are many things to think about but omitting one of these aspects of the design process will bring your app to its knees. Therefore, it will benefit you to really spend time covering everything before you go ahead and release the app to the public.
About the Author
Alex Reddle, online dating specialist, got his Psychological degree at Kent State University, specializing in the subject of interpersonal relationships, love, finding a partner. He likes to study human behavior and ways of communication. As Chief Editor of the Flirt.com blog, conducts studies and share his experience.