Create More Data-Driven Decisions With Customer Behavior Analytics


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customer behavior analytics

Many businesses don’t realize that customer behavior analytics is one of the most important statistics they can use when it comes to knowing why their customers who buy their products and services.

It was understandable before that businesses do not use much data when making big decisions. However, it is safe to say that it would be incompetent and ineffective if a business will not look at their data like customer behavior analytics now. With all the help of the internet and software programs can give them, they should definitely take advantage of it.

Customer Behavior Analytics Affecting Sales, Loyalty, And Many More

With the right data collected and processed to get accurate analytics, businesses can shape most of their decisions and turn those into concrete actions. For example, when businesses try to create or release a new product or service, they should get data like feedback and comments from customers first about what they want and need before creating something. It might be useless for their target audience but it can also be really helpful with another set of consumers.

Customer behavior analytics can also tell you how and why a customer is loyal to your brand. From any interactions, may it be through a store, your customer service, an online shop, social media like Facebook and Twitter, every medium tells you how you treat your customers and vice versa. With data collected from each one, you will see the result and can either improve things or maintain them if they already work.

Benefits Of Using Digital Marketing When Gathering Customer Behavior Analytics

We all know that digital marketing is just getting bigger and bigger. Many businesses are seeing how important it is. Creating their own website and social media accounts is just some of the basics. With the help of these platforms, when a customer interacts with them, the business can gather data about the transaction and use them for their own.

Most of the time, people interact differently with every type of digital medium. People may be more patient when interacting with email rather than on Twitter, or on Facebook Messenger. These changes in customer behavior are part of customer behavior analytics and it will affect your business. This is why studying and using those data is important.

Also, how you approach them, whether using a blog, a Facebook post or an Instagram video, it will all boil down to the customers’ reactions and their behavior towards it. How it will affect their purchasing decision should affect your future decisions when it comes to marketing your brand digitally.

According to Deloitte, “Digitally-influenced consumers buy more and spend more. Consumers who use digital while they shop in-store convert at a 20 percent higher rate compared to those who do not use digital as part of the shopping process.”
This just shows how much digital marketing is affecting customers. Depending on how you handle them, or how you will map their journey, a customer behavior analytics will really be a big help.

Fred Chua
I am a Philippine-certified Electronics and Communications Engineer who serves as the CEO of Magellan Solutions Outsourcing Inc. Magellan Solutions is one of the top call centers/BPO companies in the world that can deliver high-performing operations to businesses of any type and any size.


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