Messaging Manager Gives Marketing Departments the Opportunity to Become
Self-Sufficient on Corporate Visions’ Power Positioning Consulting and
Conversation Roadmap Approach
INCLINE VILLAGE, Nev. – October 8, 2013 – Corporate Visions, Inc., the
leading sales and marketing messaging company, today announced that it has
developed a new Messaging ManagerT application to help content marketers
build more customer-centric, sales-ready messaging. The simple and
easy-to-use application provides a structured approach based on Corporate
Visions’ proven messaging model, which includes the popular Power
PositioningR methodology and Conversation RoadmapT process.
“Over the last 10 years, we’ve conducted more than 2,000 messaging
development engagements using this model. Based on this success, many of the
companies we work with have been asking to adopt our process internally so
they can turn it into a corporate discipline – not just a consulting
engagement,” said Tim Riesterer, chief strategy and marketing officer for
Corporate Visions. “In response, we’ve created a messaging training and
certification course that, along with a new Web application, gives content
marketers the skills and tools to be self-sufficient.”
Companies want a structured approach to the typically unstructured process
of creating content to support more consultative, solutions-oriented sales
methodologies. The Corporate Visions positioning and messaging approach is
designed specifically to align the stories companies create with the skills
on which companies are training their salespeople. The result is higher
adoption and use of the messaging, as well as greater consistency and
quality of selling conversations deeper into the sales cycle.
Companies embracing this Corporate Visions messaging model experience a
blended learning approach to making sure the process is learned and applied.
This includes e-learning videos, instructor-led training, and a new Web
application for reinforcing and applying these techniques on all product
launches and strategic initiatives.
The new Web-based Messaging Manager application helps marketing content
creators facilitate input from cross-functional subject matter experts in a
purposeful, customer needs-centric manner. It also helps organize the input
and story structure to ensure the right sales-ready messaging pieces are
captured and created. From the application, users will then build, update,
manage and circulate the messaging deliverable, called a Conversation
Roadmap. This completed document serves as the definitive “story master” for
reference and use by all the various communicators who need it to support
website, social media, campaign, collateral, trade show and sales
presentation content.
For more information about how companies can be trained and certified to
develop and deliver more sales-ready messaging using the Messaging Manager
application, watch this software demo and view this video presentation.
About Corporate Visions, Inc.
Corporate Visions, Inc. helps global business-to-business companies create
more sales opportunities, win more deals and increase sales profitability by
improving the conversations salespeople have with customers. Companies
engage Corporate Visions in three key areas:
. Developing differentiated messages that concentrate on customer needs
. Deploying tools that support critical steps in the buying cycle
. Delivering sales skills training that enables salespeople to create and
capture more value
Corporate Visions helps clients such as ADP, Motorola, Philips and SAP align
marketing and sales with a repeatable approach for creating and delivering
winning customer conversations. For more information about Corporate Visions
visit www.corporatevisions.com or call 775-831-1322 or 800-360-SELL.
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