Corporate Visions Acquires BayGroup International


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Addition of Leading Sales Profitability Improvement Skills Training Programs

Expands Company’s Solution for Improving Customer Conversations Across the
Entire Buying Cycle

INCLINE VILLAGE, Nev. – April 2, 2013 – Corporate Visions, Inc., the leading
sales and marketing messaging company, today announced that it has acquired
BayGroup International, a recognized sales negotiation and sales execution
skills training company. This move expands Corporate Visions’ business and
strengthens its reputation as the leader in helping companies differentiate
their customer selling conversations.

For more than 30 years, BayGroup has demonstrated and documented success in
helping companies improve profitability by training and equipping
salespeople to reduce discounting and protect pricing margins. To date, the
company has helped hundreds of thousands of salespeople at more than 400
global clients, including Autodesk, DuPont and UPS.

“When we decided to expand our presence in the ‘customer conversation’
category, it was clear in speaking with sales leaders that the BayGroup
brand and solution was the best fit, and provided the highest level of
impact and experience within the industry,” said Joe Terry, CEO of Corporate
Visions. “It’s also a perfect complement to what we do. Corporate Visions
helps customers with differentiation, while BayGroup helps them maximize and
capture the created value. Both are major moments of truth in the buying
cycle where great messaging content and skills are required.”

Gregg Crawford, founder and CEO of BayGroup added: “Corporate Visions is
easily the best fit for BayGroup moving forward. In terms of culture,
passion and a legacy for creating great customer experiences and results, we
see instant synergies that will create massive benefits for both our clients
and the market. We had other opportunities, but the Corporate Visions
connection makes the best sense for our terrific team, our great customers
and our proven intellectual property.”

The two companies expect to develop and announce a joint product later this
year. In addition, Corporate Visions will expand its annual Marketing and
Sales Alignment Conference to include a special track on the joint solution,
along with the BayGroup’s sales profitability principles.

“Successful negotiations will be largely based on the success of the
conversations that have been held previously in the sales process,” said Jim
Ninivaggi, services director for sales enablement strategies at
SiriusDecisions. “Too often sales organizations look to solve these problems
separately, creating a disconnect for their reps. The Corporate Visions
acquisition of BayGroup brings together two of the top industry leaders with
solutions to create a seamless conversation – from cold calls to
negotiations – and improve sales effectiveness.”

Dave Stein, CEO and founder of ES Research Group commented: “We have covered
both Corporate Visions’ messaging skills, as well as BayGroup’s
profitability skills training and consider them the leaders in their
respective categories. Differentiation to set yourself apart and create
value, along with the ability to capture that value and hold margins are the
two most important conversations salespeople have with prospects. This
merger appears to be a perfect fit.”

“Developing messages based on customer needs and then delivering them in
real and meaningful conversations is how we become trusted advisors with our
customers. It also improves the success of new product launches,” said
Charlene Grabowski, general manager, salesforce excellence for GE
Healthcare. “We’ve worked with both Corporate Visions and BayGroup to help
us do this, so the merger validates synergies we’ve already been applying
for several years.”

The acquisition was officially completed on March 25, 2013, and nearly
doubles the size of Corporate Visions. Terms of the agreement were not
disclosed. For more information about what this acquisition means for the
market, please view this Brainshark presentation:

About Corporate Visions, Inc.
Corporate Visions, Inc. helps global business-to-business companies create
more sales opportunities, win more deals and increase sales profitability by
improving the conversations salespeople have with customers. Companies
engage Corporate Visions in three key areas:

• Developing differentiated messages that concentrate on customer needs
• Deploying tools that support critical steps in the buying cycle
• Delivering sales skills training that enables salespeople to create and
capture more value

Corporate Visions helps clients such as ADP, Motorola, Philips and SAP align
marketing and sales with a repeatable approach for creating and delivering
winning customer conversations. For more information about Corporate Visions
visit or call 775-831-1322 or 800-360-SELL.

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