Blog Interactivity for Increased Brand Communication.


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My research paper on Improving Corporate Blog interactivity for increased brand communication

This paper focuses on the use of corporate blogs as tools which foster community interaction and organizational participation to build a congenial ecosystem where organizational elements co-exist with customers and deals with the right combination of interactive features on a blog to elicit greater brand proliferation.

Vandana Ahuja, PhD.
Amity Business School
Dr. Vandana Ahuja has over 21 years of experience across the corporate sector and academia. She is the author of the book on Digital Marketing - published by Oxford University Press. She is a Professor with Amity Business School and has several years of research experience across the domains of Digital Marketing, CRM and Social Media Marketing. She is an expert in the usage of Digital and Social Media platforms across diverse industry verticals.


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