Corporate 2.0: Some Companies Are Catching On–and They Are Fast!


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The beauty of the use of the social web to track the voice of the customer became evident today, when in a couple of hours of putting the following post up on my personal blog, Marketology-Emerging Trends, I had Thomas Hoehn, Director Brand Communications and New Media, Kodak, commenting on my post and thanking me for the mention. … Well, tracking online sentiment through user generated content does appear to be a strong point with them.

Here goes …

“Over 35 examples of organisations using social media to build consumer engagement

35+ Examples…
Apple, Kodak and Sony are other corporates which could have made it to the list.”

Vandana Ahuja, PhD.
Amity Business School
Dr. Vandana Ahuja has over 21 years of experience across the corporate sector and academia. She is the author of the book on Digital Marketing - published by Oxford University Press. She is a Professor with Amity Business School and has several years of research experience across the domains of Digital Marketing, CRM and Social Media Marketing. She is an expert in the usage of Digital and Social Media platforms across diverse industry verticals.


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