The beauty of the use of the social web to track the voice of the customer became evident today, when in a couple of hours of putting the following post up on my personal blog, Marketology-Emerging Trends, I had Thomas Hoehn, Director Brand Communications and New Media, Kodak, commenting on my post and thanking me for the mention. … Well, tracking online sentiment through user generated content does appear to be a strong point with them.
Here goes …
“Over 35 examples of organisations using social media to build consumer engagement
35+ Examples….
Apple, Kodak and Sony are other corporates which could have made it to the list.”
