Corporate 2.0: Some Companies Are Catching On–and They Are Fast!


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The beauty of the use of the social web to track the voice of the customer became evident today, when in a couple of hours of putting the following post up on my personal blog, Marketology-Emerging Trends, I had Thomas Hoehn, Director Brand Communications and New Media, Kodak, commenting on my post and thanking me for the mention. … Well, tracking online sentiment through user generated content does appear to be a strong point with them.

Here goes …

“Over 35 examples of organisations using social media to build consumer engagement

35+ Examples…
Apple, Kodak and Sony are other corporates which could have made it to the list.”


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