Corporate Visions Unveils New Power Playbook Focused on Helping Salespeople Create More Opportunities Early in the Buying Cycle


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Interactive and Instructional Tool Gives Sales Professionals the Conversation Content They Need
for the Most Important Part of the Sales Cycle

LARKSPUR, Calif. – August 19, 2014 – Corporate Visions, Inc., the leading marketing and sales messaging, tools and training company, today announced the availability of Power Playbook, an interactive sales enablement asset that gives salespeople the conversation content and skills needed to create more opportunities. Available through multiple platforms, including Corporate Visions’ mobile application, salespeople can use Power Playbook to easily and conveniently prepare for critical, early-stage conversations.

In a recent Corporate Visions survey, respondents ranked the “opportunity creation” conversation as having the greatest impact on helping salespeople achieve quota. But, they also ranked it as the conversation that salespeople are the least prepared to have. “The Power Playbook was designed to fill this enablement gap where salespeople feel the least equipped to have their most important conversations,” said Jim Moliski, vice president of content products for Corporate Visions.

Power Playbook is created based on Corporate Visions’ proven conversation skills training portfolio to help salespeople generate opportunities, create value and build a buying vision that compels prospects to change. That value and vision generates enough momentum to propel those opportunities through the sales cycle, resulting in more closed deals. By leveraging the Power Playbook, salespeople can access the most important content and learn the most critical conversations skills needed to defeat the status quo bias that keeps opportunities from getting off the ground.

Specifically, the Power Playbook includes information on how salespeople can successfully share a distinct point of view to challenge the status quo; introduce unconsidered needs by asking provocative questions; demonstrate value by showing the power of business change; and secure pivotal agreements that help salespeople regain control of the buying cycle.

“Today, most sales playbooks are overloaded with content that has nothing to do with the conversations they are supposed to enable,” said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. “Now, salespeople can benefit from our experience in applying decision-making science to sales messaging and sales skills training, and all of it comes in an easy-to-use tool designed for those critical early-stage meetings.”

About Corporate Visions, Inc.
Corporate Visions is a leading marketing and sales messaging, tools, and skills company that helps global B2B companies create more sales opportunities, win more deals and increase sales profitability by improving the conversations salespeople have with customers. Companies engage Corporate Visions to help in three key areas:

• Developing compelling messages to break the status quo, differentiating their solution, justifying a purchase decision and protecting margins;
• Deploying that message through tools and visual stories to enable salespeople to engage multiple decision-makers across the buying cycle; and
• Delivering sales skills training that helps salespeople confidently use these messages and tools to create, elevate and capture more value in their customer conversations.

Corporate Visions helps clients such as ADP, Motorola, Philips, UPS, Cisco and others align marketing and sales with a repeatable approach for developing and delivering winning customer conversations. For more information about Corporate Visions, visit or call 415-464-4400 or 800-360-SELL.

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