Jay Baer is the President of Convince & Convert. He has consulted with more than 700 companies on digital marketing strategy–companies like Nike, Caterpillar, Billabong and 29 of the Fortune 500.
Jay was kind enough to answer a few questions about content marketing for Blog.LogMyCalls.
Can you tell us a little bit about what you do and the career path that led you to where you are today?
I’m the author of a best-selling new business book called Youtility: Why Smart Marketing is About Help not Hype. I’m a keynote speaker, consultant, and President of Convince & Convert, a social media and content advisory firm. I’m an angel investor, a blogger (convinceandconvert.com), a podcaster (socialpros.com). I’m a husband and a Dad. And a tequila guy.
What is the number one content mistake marketers make?
The number one mistake is creating content that is about you instead of content that is useful to your customers and prospects.
With the new and constant Google updates, where is the proper place for content in an SEO strategy?
It’s almost the whole game. As Google has said on many occasions, content that people like is content that Google likes.
How is B2C content marketing different than B2B content marketing? How is it the same?
Fundamentally the same from a strategic perspective. The main difference between B2B and B2C are the length of the sales cycle, and the venues/components of your marketing approach. But every “business” is really just a collection of people.
Not sure if you saw our content case study about 300 blogs in 100 days. Curious to get your reaction to our experiment and what it shows about content and SEO.
I love it! It proves that if you commit to creating useful content, results will follow. I also like the fact that you distributed the content creation responsibilities throughout the company. That’s definitely a best practice that I detail in the Youtility book. Bravo LogMyCalls!