Content Marketing Q&A: Our 150 Posts in 50 Days Experiment

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QAlogoEarlier today we wrote the results of our 10 week content marketing experiment, publishing 150 blogs in 50 days. This experiment resulted in substantial increases in our organic traffic, both on our blog and on our website. It also resulted in substantial increases in referral traffic and direct traffic during the 10 week period.

But, no blog we’ve ever written has received the response that the actual blog about the experiment itself received. Our blog has had more traffic today than any other day in it’s short, but storied history.

And naturally with response, there are positive and negative reactions. Here are some of the questions people are asking us about the 150 posts in 50 days experiment:

Is the data accurate?

We took the data directly from our Google Analytics account, so yes. We have the screenshots to prove it.

That’s great you got these results, but Google will catch on…and in 3 months or so you’ll be screwed!

Catch on to what? Catch on that we are producing good marketing content that people like to read? Catch on that we produce fresh content 3 times a day? Catch on that we are doing NO article spinning, article farming, or article spamming? Catch on that the only sharing of our blogs is done via social media by actual humans? Catch on that we write blogs, not for search engines, but for readers interested in call tracking and marketing tactics?

I sure hope Google catches on!

Can you keep up this level of content creation?

We’re going to try. Our goal is to produce 3 unique, useful marketing and call tracking blogs every day until our typing fingers fall off.

Even though we are a relatively small company, we’ve seen the dramatic benefits of producing blog content, so we’re going to continue.

This seems like a ‘quick-fix’ to SEO strategy…it sounds too simple?!

The person who sent me this is A) either dumb, or B) has never written anything before in their sad existence.

Why do I say this?

Because writing 150 blogs in 50 days is neither easy nor quick. I would argue that old-school gray hat link building is much less difficult than producing 105,000 unique words in 150 blogs in 10 weeks. Our strategy took an insane amount of effort, creativity and focus.

The person who asked us this question is dumb.

Is content marketing the new SEO?

According to Matt Cutts, the SEO Ninja of Google, it is. The video in this link explains why ‘technical SEO’ isn’t as critical as content. To quote:

“But even if you do kind of brain dead stupid things and shoot yourself in the foot, but have good content, we do want to return it….So we try to make it so you don’t have to do SEO and we’ll still find the good content.”

Matt goes on to say that technical SEO still matters, but Google gives weight to sites with fresh, new, useful content. In his speeches at SMX West and elsewhere, Matt confirms that content is king.

Other SEO experts like Michael Fleischner agree:

“The companies that are winning online are focused on producing original quality content for their niche. LogMyCalls has proven this. You can only generate engagement, a key ranking factor, when you are relevant, original, and produce value.”

Isn’t there Hubspot research that backs up what you did with blogging/content marketing?

Uh yes. There is research from Hubspot and a host of other sources.

First, Hubspot says that companies blogging over 15 times a month (which we are doing) get 4x more traffic than companies that blog 1 to 2 times a month.

Second, Hubspot found that companies blogging over 15 times a month (which we are doing) get 4x to 5x more inbound leads than companies blogging only 1 or 2 times a month.

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