As you probably know by now, we just published the results of a 10 week content marketing experiment wherein we wrote 150 blogs in 50 workdays. The traffic results were pretty impressive, as I think you’ll see if you read the article describing the data.
Our purpose in this article is to answer our most oft asked question: how did you do this? What was your process for producing 150 blogs in 50 days?
Who LogMyCalls Is…And Who LogMyCalls Isn’t
Let me be clear that the effectiveness of content marketing isn’t critical to our business at all. We are a call tracking and call analytics company. We don’t really care if content marketing itself works.
I point this out only to show that we don’t have a horse in the race, so to speak. It’s not like we’re Hubspot and our very existence demands that content marketing be effective. We just want to adopt a marketing strategy that works for us. (As you do).
We’re also not terribly large.
Writing 15 unique articles each week for Blog.LogMyCalls was a substantial accomplishment. We had to divert time from other tasks in order to facilitate content creation. If a company at our size can do this, other companies can do this as well.
Coming Up With 150 Blog Titles
Before we began the blog effort we knew that we needed to have the titles in place. About 2 weeks prior we started a Google Spreadsheet of blog titles. These were supplied by the content marketing team (me), the marketing team (me and two other dudes) and the executive team. Our goal was to have far more than 150 titles on our list.
We ended up with a list of 150 titles, but interestingly we didn’t end up writing more than 75 titles on the list. About half of the blogs we wrote weren’t on the list at all. Instead, we wrote timely blogs about things happening in the marketing world, events, happenings within the company, questions employees asked, questions clients asked, questions we asked, or anything else that seemed interesting and marketing related.
In order to succeed at this 150 blogs in 50 days challenge, we had to focus on useful marketing topics and we had to be creative. I’ll give you an example
One of the biggest topics in the call tracking world is the ability to gather keyword data from phone calls. So, instead of writing a single article on this topic, we decided to write 8 articles about this topic over a 2 week period. We dug deep into technical DNI, made arguments about SEO and call tracking, and even used examples and case studies.
The key is this: you have to get creative to create content.