Content Marketing Challenges in B2B Lead Generation

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Look at this chart by MarketingProfs to see what the biggest challenges in B2B marketing are. When you are trying to do B2B lead generation, you need great content.

Content Marketing Challenges

It’s clear that companies are struggling to create engaging content when more than 1 out of 3 say it is their biggest problem.

So what is remarkable content? The book Content Rules said it well. “”Good content shares value by positioning you as a reliable and valuable source of vendor-agnostic information. In other words, your content

  • shares a resource
  • solves a problem
  • helps them do their jobs better
  • improves their lives
  • makes them smarter, wittier, better-looking, taller, better-networked, cooler, or more enlightened
  • with better backhands, tighter asses and cuter kids

As you can see, the answer is helping the receiver of your message. It’s all about them – making them feel better about themselves (even what they see in the mirror) and their careers. So stop selling and start solving. Or as the chapter of the book says “Share or Solve; Don’t Shill.”

The bottom line: If you want to do B2B lead generation, forget your products and services and start solving problems.

What do you think? We love your comments and when you share our content on social networks.

Focus Roundtable on B2B Lead Generation

Republished with author's permission from original post.

Jeff Ogden
Jeff Ogden (http://jeff-ogden.brandyourself.com) is President of the Tampa based Find New Customers demand generation agency. http://www.findnewcustomers.com .

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