Content Marketing Humor: My Talk at FunnyBizz (Video)


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Content Marketing Humor: Batman & Hotwheels! Marketing Inspired by Your Inner Kid

I had the honor of speaking at FunnyBizz San Francisco on June 11, 2015. There were so many great presentations that day – all advancing the idea of eradicating boring marketing by bringing humor into business. Some of those presentations focused specifically – not exclusively – on content marketing humor. That is a conference I can get behind! Be sure to check out the link – it is a fabulous conference for any organization to attend if it’s looking to break the status quo of boring content!

I spoke about adding humor to your marketing by unleashing your inner kid. When we were kids, we were fun, imaginative and playful. In my very interactive talk (yes, I put the audience to work and I think they loved it!), I demonstrated how applying approaches from improvisation can help teams unleash new ideas for marketing content, campaigns, new products – virtually anything.

Enjoy! Leave me a comment. I’d love to hear how you unleash you inner kid!

Republished with author's permission from original post.

Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.


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