Content Marketing and Improv

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Kathy Klotz-Guest
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Content Marketing and Improv: How to generate kick-ass content marketing ideas using improv

On my improv and innovation cafe’ series, I’ve had a blast discussing how to generate new ideas for content marketing using improvisation techniques. I’ve been joined by two marketing friends, Gary Ware and Brian Carter. What do content marketing and improv have in common? Lots of stuff. They go together like peanut butter and jelly!

Want to generate more ideas to help your team? Give me a call: 408.578.8040 or Email me today: [email protected]

PART I

PART II

 Part III

Republished with author's permission from original post.

Kathy Klotz-Guest
Keeping it Human
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.
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