Consumer-Generated Media and the Dissatisfied Customer


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In an article on Comcast must die Bob Garfield on Ad Age, solicited ideas for a consumer jehad against digital and internet cable company Comcast!!! As a hapless consumer out to get back at an erring organisation, Bob’s post garnered umpteen comments and suggestions. Some interesting ideas he received , specially from a Web 2.0 and CGM perspective ranged from posting on technorati, adding flickr photos or youtube videos of any damage done, choosing tags and suggesting that folks tag their own blog posts and videos with same to forming a Comcast service group on Facebook.

While other ideas included spreading good WOM for Comcast competitors, sending posts to equity analysts who follow Comcast, or calling up Comcast Corporate headquarters,the most interesting comment however, was to buy the web domain, establish a blog and issue a press release(to drive traffic) so that all dissatisfied Comcast customers would have a forum to voice their opinions!!!!…sounds so much akin to a DELLHELL in the making…Comcast….are you listening???


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