Connecting the dots between lead generation, sales and CRM


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Integrate lead generation, sales and CRM to gain higher returns

For certain, I’m not a crystal gazer; but looking into the past? Sure, I’ve done that. Don’t we all from time to time? Actually, in business, everyone stands to gain from a periodic retrospective – review, analyze and soldier on! From a collective business world standpoint, a review of B2b sales and marketing in the past decade reveals a shift in business strategy. An interesting observation is the conscious effort to align sales and marketing objectives and functions for better results.

Even if you have a Strategic Marketing Services company that’s taking care of B2B lead generation and management, your sales team should work closely with them in lead follow-up, functional visibility and performance analysis. Business effectiveness and success depends on open communication and collective efforts towards common goals.

If organizations are committed to increasing momentum they must be willing to restructure and reorganize. Lead generation, sales and CRM can no longer work in isolation. It would be like having your fingers trying to accomplish tasks individually.

So how do lead generation, sales and CRM all come together?

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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