Program enables consumer goods companies to anticipate evolving market
trends and drive growth
New York, NY and Oslo, Norway and London, UK: October 30th, 2013: In todays
data-driven market, information is power. To succeed, consumer goods
companies need clear market insight. Confirmits Channel and Trade Audit
solution empowers companies to understand their retail, channel and trade
marketing opportunities to drive growth.
The solution combines Confirmits innovative mobile applications, which
power millions of surveys each year, with a strategic market-profiling
methodology. Confirmit is the leading global software provider for Market
Research, Customer Experience and Employee Engagement.
The Confirmit Channel and Trade Audit solution addresses the six critical
components of a channel and marketing strategy.
1. Understanding new markets: Map new markets to overcome unique challenges.
2. Vendor compliance: Achieve vendor compliance to maintain brand identity.
3. Competitive analysis: Monitor and respond to competitor activities.
4. Marketing insights: Prioritize marketing and advertising efforts based on
unique regional characteristics.
5. Distribution and delivery: Analyze and monitor channels and distribution
effectiveness.
6. Asset management: Track promotional equipment to maximize value.
Early adopters of the Channel and Trade Audit solution include Heineken
International, one of the worlds largest brewing companies. To deepen its
sales and marketing efficiency in one of its key growth markets, Africa,
Heineken needed to take a close look at the beverage landscape.
Our move to a standardized, GPS-enabled program with Confirmit created a
robust system for some of our research needs. Harnessing the power of GPS
also allows us to visualize our research in a whole new manner, said
Anthony Arnold, Channel Sales and Distribution Project Manager of Heineken
International. He adds, Reporting is essential to any mobile research
project. We can now receive reports and manage research assignments remotely
thanks to the online and real-time data capturing.
In the competitive consumer goods market where margins are razor-thin,
success hinges on a companys ability to secure real-time insights about its
business, markets and competitors on an ongoing basis, explains Sean Conry,
Confirmits Vice President of Mobile. The combination of our market-leading
mobile technology with a solid, proven methodology is truly compelling.
Hear first-hand how Heineken International uses Confirmits Channel and
Trade Audit solution to reach a new level of insight and drives growth using
the intelligence. Register today for the November 6th webinar with Anthony
Arnold, Heineken International B.V.
About Confirmit
Confirmit is the worlds leading SaaS vendor for multichannel Voice of the
Customer, Employee Feedback, and Market Research applications. The company
has offices in Oslo (headquarters), Cologne, London, Moscow, New York, San
Francisco, Vancouver, and Yaroslavl. Confirmit’s software is also
distributed through partner resellers in Madrid, Milan, Salvador, Sydney,
and Tokyo.
Confirmit targets Global 5000 companies and Market Research agencies
worldwide with a wide range of software products for feedback / data
collection, panel management, data processing, analysis, and reporting.
Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers
Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor,
Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and
The Wellcome Trust. Visit www.confirmit.com for more information.
