Confirmit Adds SMS Surveys for Wider Engagement and Instant Feedback

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New SMS Surveys extension adds another channel to the leading multi-mode
survey platform

New York, NY and Oslo, Norway – July 8th, 2010: Confirmit

EM38bMot026_fkBORKKJ6U4voKqqKsHdU8F4O88XysYxVZWONIkJJ0_caYauEh3P_La20WmutM40
z6N-g-PlxxfXs_mzHSU74Q==> has launched a new SMS Survey extension, allowing
Confirmit users to make immediate use of SMS surveys to engage with people
for ‘in the moment’ feedback.

Built by Confirmit, the SMS Surveys extension is an ideal way to reach more
people with tailored text-based cell phone surveys. With mobile devices now
outnumbering PCs by a factor of 5 to 1 worldwide, and with most of those
mobile devices capable of sending and receiving SMS messages, this method of
engagement has high potential reach.

Pat Molloy, Chief Strategy Officer at Confirmit, commented: “We see this as
a natural extension to Confirmit, in a world that is increasingly mobile and
in which instant feedback is often an important part of an overall research
and feedback effort.”

Particularly suited to short feedback surveys, such as Point-of-Sale or
customer service experience, SMS surveys enable organizations to get closer
to respondents by contacting them in a way that is quick and convenient for
them. Integrating SMS into multi-mode research projects also provides more
scope to create engaging surveys and gather feedback that is more
representative.

The SMS Surveys extension is the latest in a series of applications built on
Confirmit Flex, a framework designed to help users get the most out of the
Confirmit platform and add in new capabilities for greater flexibility.
Confirmit Flex allows for rapid development and deployment of new data
collection modes and other extensions to the Confirmit platform, and already
offers applications for iPhone surveys, e-mail opt-out handling, and
geolocation.

Survey authors use the familiar Confirmit Authoring environment to create
these SMS surveys in the normal way and in fact SMS can be simply thought of
as another mode, fully integrated into the mixed and multi-mode environment
that Confirmit offers.

Data is collected in the secure and scalable back-end of Confirmit, and can
then be processed, alerted on and reported on using all of the powerful
tools available in the platform.

Molloy continued: “By tightly integrating SMS into Confirmit, we are able to
take advantage of all of the benefits of the rest of the platform-such as
its security and reliability for example, and the new mode sits seamlessly
alongside Web, CAPI, CATI and Paper.”

About Confirmit
Confirmit is the world’s leading SaaS vendor for Customer Feedback, Employee
Feedback, and Market Research applications. The company has more than 200
employees and offices in Oslo (headquarters), Guildford, London, Moscow, New
York, San Francisco, and Yaroslavl. Confirmit’s software is also distributed
through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya,
Sydney, and Tokyo.

Confirmit targets Global 5000 companies and Market Research agencies
worldwide with a wide range of software products for feedback / data
collection, panel management, data processing, analysis, and reporting.
Customers include British Airways, Dow Chemical, Farmers Insurance,
GlaxoSmithKline, Halifax Bank of Scotland, HSBC, Intrawest, Ipsos, Nielsen,
The NPD Group, Safeco Insurance, Statoil, Symantec, Virgin Media, and Wells
Fargo. Visit www.confirmit.com

EM38bMot026_fkBORKKJ6U4voKqqKsHdU8F4O88XysYxVZWONIkJJ0_caYauEh3P_La20WmutM40
z6N-g-PlxxfXs_mzHSU74Q==> for more information.

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