As per the Reuters report, by the year 2022, world wide the e-learning market will be worth $275.10 billion. If we have a look at the period from 2001 to 2017, the corporate online education sector has grown by 900%. Among e-learning services providing organisations, about 42% have boosted their profitability, as per the study by eLearning Industry.
Online learning modules are proving to be more successful than a traditional/classroom model of learning. There is no doubt that future education lies in online learning. And hence, the market is witnessing a boost in education app development.
The very fact that you are reading the content shows that you are somewhere aware of the possible benefits of elearning app development. So, let us understand how one can undertake the educational Application development process and what are the ways of monetizing it.
Here are the process for educational Application development
Choose Your Niche
In the educational sectors, there are many options available to build an application. You can create a specialised or tailor-made learning module that focuses on a certain group of an audience only; such as, for primary school students or apps for beginner level athletes, etc. You can also offer multiple courses with different levels of difficulty and duration. You can use smart chatbots to connect with students as and help them solve maths problems
Have you thought of offering online education in a gamified version? This is a good idea if your target audience is the young generation who prefers to undergo playful education. Gamification of education also helps in self-learning.
Develop The Idea
Developing a concept starts with understanding how you want your product to look like and what all should it be able to do. Do you want your app to work individually or you want it to be a part of a wider educational module? Working individually allows you more flexibility while being part of the system and offers a larger platform from the beginning. Depending upon the target audience or audience base, you will have to make your app more open or limited. If you are developing it for a particular school, it must not offer access to anybody apart from the school students and members.
One more thing that you have to pay attention to is the flow of communication, should it be one way or two way? If your app is offering lectures only, communication is most likely to be one way. If the app is going to conduct tests, attain queries, chat with students, the communication will have to be two way.
The last but not the least thing to consider while undertaking educational Application development is whether to offer services free of cost or charge for them! The answer to this question will vary as per your objective behind developing an app.
Find Your Team
While finding or building a perfect development team for your app, you will have to consider factors like time in hand, budget features to be added in the app, etc. Choose a team that will let you build an application at the most cost-effective rates without compromising on the quality part. Go with a Mobile application development company that has a wide team of experts who have proven experience in technologies that you wish to integrate into your app such as Artificial intelligence, AR/VR, etc. Also, this is the stage where you decide your time & material approach.
Go Through A Discovery Stage
Once you decide how your app should look, what all features it must have and who is going to develop.it for you, the next stage is to conduct thorough research. This is an important stage even before the actual development starts. Here, you will evaluate all the existing software available in the market, along with the online learning resources, and balance them with what you plan to offer. This way, you will be able to be more sure of your ideas, (make changes if needed) and for the next stage with a more confident concept. Plus, you will come to know if the niche you have chosen is right or not. You can decide whether you need to add some features or modify a few features in order to get the targeted reach in the decided landscape. Talking about the target reach, even that has to be reevaluated in order to ensure that the final product, that is your app is intact.
At the discovery stage, you will also decide the platform on which you wish your educational app should run and use the technical stack accordingly.
Convey Your Ideas To Developers
Now that you are sure about your Idea and you have considered every possible aspect before the actual development thoughts this is the time to hand over your dreams and concepts today to the team that is going to make them a reality. A team that will design, develop, launch and support your educational app. Here, you can either hire your own team or associate with a reliable and professional mobile application development company.
In the development stage, usually, a prototype is developed first and then a minimum viable product is built. Once the user interface and user experience requirements are clearly met, actual development will start. Right from the initial stage of the development to the final app launch, the application will be tested by the QA team to keep the educational app bug-free. An elearning app development process has to be conducted with all the required precautions as one can deploy an app on stores for installation only when it is perfect and of quality.
Promote And Advertise
No matter how robust user-friendly and safe applications develop to cater to the online learning market it is not going to make any sense if you fail to promote or advertise it effectively. There are many ways through which you can promote or market your educational application. You can build a profile on social media platforms like Instagram or Facebook and avail of their paid marketing features to reach the target audience. Remember that a good product is half sold. You can also reach your target audience through telecalling and or via email marketing. You Can arrange a free demo to help them understand what all your educational app can do.
Adobe, we have understood everything a company must take in order to develop a reliable educational app. Now, let us understand the ways through which the company can monetize app:
Through subscriptions
By offering pay-per-course features
freemium
Accepting ads model
leads sale, etc.
