Community is an Organic Construct

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An Organization is an inorganic construct. That is why organizations struggle building community.  It seems the harder we try, the more difficult it is. Listen or watch as Rosetta President Tom Adamski explains how communities and relationships are transforming the way companies do business.

Tom drives Rosetta’s fast growing Commerce business and oversees Marketing and Business Development; Technology and Creative & Customer Experience, including the integration and operational implementation across all verticals; and the Technology & Telecommunications and Emerging verticals. His unique perspective regarding the interplay of branded content, technology platforms and connected devices is a key differentiator for Rosetta in how the agency creates the total user experience between brands and consumers across touch points and over time.

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group.

 

 

Utility

 

Entertainment

 

Identity

 

Do I need to say more?

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.

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