Community Recommendations: Top 5 CRM Web Sites


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Edwin Setzpfand
Member Council

Posted 25-Mar-2003 04:23 AM
The idea is to set up a rated list of best CRM-related websites. The
Top-5 are to be followed by the rest (assuming that is
everybody’s #1 Big Grin).

The proposed rating mechanism is simple and goes like this (taking a Top
tier of 5):

Submit your personal Top-5 list CRM websites and divide 10 (=2×5) points among these URLs in such a way that your #1 receives the highest number of points. (It is up to you to assign 10 points to #1 and zero to the others or to give another weighted score. Assigning 2 points to all is at the other end of the scale.)

You may add additional URLs, but they don’t get any points.

From the submitted rated lists a monthly Community Top-5 will be generated.

(On second thought, I think that by paid subscription sites should not be rated this way as not everybody has access to that information. You may nevertheless include such sites among the non-rates ones, of course.)

Edwin Setzpfand

Marco Deveglia—CRM Group
Picture of Marco Deveglia—CRM Group

Posted 30-Mar-2003 09:14 PM
I’ve been monthly reviewing CRM websites for my “CRM Italia” newsletter since September, 2002.
I’m considering three areas (votes): overall, content and usability. I also suggest potential target for the site and give a brief description of it.

Unfortunately for most of the CRM colleagues here, my reviews are written in Italian.
However, you can check them at
and search for “website guide”

Marco Deveglia

CRM Group
The CRM Pros of Italy
+39 02-36557682 [direct]
+39-328-3651907 [mobile]
Via Galeno, 21
20126 Milan MI

Edwin Setzpfand
Member Council

Posted 16-Jun-2003 04:01 AM
The following list shows the CRM sites I found the most usefull during the past 3-5 months. Except for the separate section at the bottom (“$”), all sites are free. Almost all offer some form of free newsletter.

Not included are vendor sites; I suppose that everybody can find the,,, etc., but you never know for how long.. Wink

! About the rating !
Amending my rating proposal of 25 March, I think that by-paid-subscription content should not be included. The reason being that not everybody can view that content.

How do others feel about this? Some of the “paid” sites are listed also on the “free list” as they almost in all cases also provide some free information.


! Free list !

% CRMguru Forum (online community)
[4 pts]

% Clickz CRM Strategy
[3 pts]

Also: E-mail Marketing, Search Engine Marketing

% CRMguru (general)
[2 pt]

% Peppers & Rogers Group
[1 pt]

Free registration gives access to a load of white papers, case studies, reports, etc. Part of these are not free, however.

* Marketingprofs Service & CRM

Also: Branding, Email Marketing, ..

* Pat Seybold Group

Some valuable free downloads. “” still is very instructive to those new in CRM.

* Techrepublic (Search for “CRM”, … in Techrepublic)

* CRM Daily

* Destination CRM

* Greaterchinacrm

* Wharton School of Business’ published e-business research

* McKinsey (Search for “CRM”)

* Aberdeen Group (a/o Knowledge Center CRM)

* Giga Information Group (of Forrester; Search CRM under “Research”)

* Forrester Research

* BizReport Research Store

* TorontoTalks

Several moderated discussion forums on subjects like web content management, online marketing, making money on the web; they are not very lively yet. However, why not give it a try? After all, it is free and revenues from their seminars in Toronto go to child charity.

* Customer Support Management

* Paul Anderson’s Weblog

“Paul Anderson’s continuing commentary on the future of customer service—it’s technology, applications and idiot’s.”

! By (paid) subscription list !

(These sites will not be rated, but I’ll add a short personal comment.)

$ Pat Seybold Group

Next to the two books from Pat Seybold they now also offer Paul Lindstom’s book “BrainChild”. Their research papers are of very high quality, easy to read and provide great help with CRM and related topics. They cover a wide range of issues and also cover the latest trends. Much interesting and useful material for new starters in CRM.

Research Reports, featured research on paid membership.

Free monthly newsletter.

$ Gartner (Select “CRM”)

Gartner provides high quality research in articles that are not too long, some 5 pages in general. The objectivity of their conclusions and recommendations now is subject of discussion on this Forum.

$ Financial Times: IT & Internet

Market news and trends, not something newcomers in CRM should start with;

$ Financial Times: CRM & Software

Articles from vendors and solution providers on CRM and related topics;


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