commonFont and Qualtrics Partner to Help Organizations Become Customer Experience Leaders


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commonFont to bring exceptional service experience and deep CX expertise to help clients build best-in-class CX programs

Qualtrics to provide technology through its powerful and agile Customer Experience Management Platform

SALT LAKE CITY, SEATTLE, and BOZEMAN, August 9, 2018 – Qualtrics, the leader in experience management, and commonFont, a leading customer experience (CX) services firm, have announced a strategic partnership that brings together commonFont¹s world-class services with Qualtrics¹ cutting-edge technology to help organizations create and deliver exceptional customer experiences.

commonFont is setting new standards for client experience, impact, and value in cloud technology services. Grounded in its exceptional service delivery, client-centric culture, and long-term approach to client partnership, commonFont provides program design, implementation services, and ongoing services to clients at each stage of the CX journey.

Qualtrics¹ Customer Experience Management Platform is one of the four pillars of the Qualtrics Experience Management (XM) Platform, trusted by over 9,000 brands around the world. It enables personalized, omnichannel conversations with customers at scale, case management, and full CRM integration. In addition, Qualtrics powers prescriptive and predictive insights, powered by Qualtrics iQ, a set of intelligent analytics capabilities built on artificial intelligence and machine learning.

According to Forrester, 84% of brands aspire to become a CX leader, but only 1 out of 5 feel they deliver ³good² or ³great² CX. The commonFont / Qualtrics partnership will focus on closing the gap and helping brands realize their aspirations to become CX leaders by delivering differentiated customer experiences that drive business impact.

³In order to win in today¹s hyper-competitive environment, it¹s not just about meeting customer expectations; brands need to exceed them,² said John Torrey, Chief Corporate Development Officer at Qualtrics. ³The Qualtrics / commonFont partnership will help them do that by bringing together the advanced technology and exceptional services that enterprises need to drive innovation in their CX programs.²

³commonFont is excited to add the Qualtrics XM Platform to our expanding CX technology services practice,² said Abby Schlatter, CEO and co-founder of commonFont. ³Through the partnership, commonFont and Qualtrics will leverage our unique capabilities in services and technology to deliver exceptional value to businesses seeking to win and differentiate through customer experience.²

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About commonFont

commonFont helps companies implement and evolve their CX programs and platforms, optimizing for organizational impact and yielding high returns on technology investments at every stage of the client journey. Clients value commonFont¹s commitment to their success, translation of business needs into platform design, dedication to continuous learning and improvement, and relentless pursuit of quality.

About Qualtrics

Qualtrics is a single system of record for all experience data, also called X-data, allowing organizations to manage the four core experiences of business‹customer, product, employee and brand experiences‹on one platform. Over 9,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics. To learn more, and for a free account, please visit

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