New Comergent Next Generation eBusiness Solution Enables “Business-to-Everyone”


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Latest Release Supports Both Global Enterprise B2B and B2C Sales Models

REDWOOD CITY, Calif. – November 15, 2006 – Comergent Technologies, Inc., the leading provider of enterprise eBusiness solutions, today announced Release 7.1 of its industry-leading Comergent eBusiness System to support the emerging Business-to-Everyone (B2E) sales model. B2E blends the personalization and simplification of Business-to-Consumer (B2C) online selling with the support for more complex processes, including guided selling, configuration and distributed order management for B2B environments. This new release enables all enterprises to automate their B2B and B2C sales models with seamless integration of web, phone or in-person interaction – either direct to customers or through reseller, channel or distribution partners.

The Comergent eBusiness System Release 7.1 offers the characteristics typical of a B2C experience to B2B customers, including community collaboration and reviews, personalization and advanced marketing functionality. Conversely, the strengths associated with B2B transactions, including multi-channel support and orchestration of products and services with multiple suppliers are now available for B2C customers.

Driven by market and customer demand, companies are looking to grow their businesses and reach new channel and market segments with a broader range of product and service offerings. With the latest release of the Comergent eBusiness System, Comergent customers can automate all of their sales models with personalized offerings, so that products, services, configurations, promotions and specialized pricing and catalogs map to the individual needs and preferences of their target customers.

Additionally, the newest release of the Comergent eBusiness System includes enhanced storefront capabilities to support the management of any number of eCommerce storefronts both within and outside the enterprise. Release 7.1 provides rich enterprise storefronts to support divisional, product line, and uniquely branded storefronts within the enterprise or extended across the firewall to enable channel partners and customer specific buying sites. Comergent 7.1 storefronts support robust requirements for quotes, proposals, full CSR portal – including order-on-behalf-of capabilities – and storefront-specific system configuration such as integration to different back office fulfillment systems.

Other B2E functionality available in Release 7.1 includes improved merchandising with richer category and product details and target promotions, and enhanced capabilities for complementary product and service cross-sell and up-sell opportunities. The new offering also supports user ratings and reviews and provides a more consumer-like catalog ˜look and feel.”

“In order to grow and stay competitive, our customers need to respond to the dynamic changes in their markets,€ said Jean Kovacs, president and CEO of Comergent. “Comergent’s latest release helps our customers achieve their business objectives and offer a seamless and unified experience that makes it easy for their customers to do business with them. That has been and will continue to be our company’s number one focus.”

About Comergent
Comergent is the leading provider of eBusiness solutions for the extended enterprise. The Comergent eBusiness System orchestrates complex product, selling, and order management processes across multiple enterprise systems, business organizations, and sales channels. Comergent’s customers are able to increase revenues while reducing the cost of sales by making it fast and easy for their customers to do business with them. Customers include industry leaders such as Applied Biosystems, Best Buy, DIRECTV, Gates Corporation, InterContinental Hotels Group, J. C. Penney, NEC Solutions America, Pearson Education, Pitney Bowes, Symbol, The Toro Company and World Wide Technology. Comergent is privately held with headquarters in Redwood City, Calif.

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Barbara Kohn
[email protected]
phone: 650-342-9853
cell: 650-255-8095
fax: 650-558-9536

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