ClickSquared Edges Digital Natives As Alternative to Marketing Service Providers According to Independent Research Firm


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Recognized for Ability to Elevate Beyond the Digital Channels with
Multichannel Strategy and Analytics

Boston, Mass., July19, 2011 – ClickSquared, a leader in cross-channel cloud
marketing solutions, announced today its recognition in the Forrester
Research, Inc. report, “US Database Marketing Service Providers:
Alternatives to Consider,” released on July 13. The report, a follow-up to
the “The Forrester WaveT: US Database Marketing Service Providers, Q1,
2011,” focuses on “smaller and emerging players [that] offer compelling
hosted marketing database services.”

The report declares that ClickSquared has edged “ahead of the digital pack”
through its combined top score in the categories of database management;
execution and fulfillment; analytics; creative services; and strategy and
consulting services. Specific to its execution and fulfillment capabilities,
Forrester noted ClickSquared’s “integrated attribution within [its] campaign
management solution.”

According to the report, “there are myriad reasons why firms choose to work
with alternate vendors. Cost considerations, subject-matter expertise, or a
limited need for high-level data processing are just a few.” Firms seek
“digital natives”, a subcategory of providers which includes ClickSquared,
for “their ability to manage complex preference centers, fast-turn list
pulls, and multichannel digital measurement. Firms in this category
emphasize digital channels – especially email – but also offer varying
degrees of offline services.”

“ClickSquared’s ‘innovative approaches to emerging media’ noted in the
report reflects the capabilities we offer beyond email and direct mail to
orchestrate analytics-driven customer engagement strategies extending across
the mobile, web and social channels,” said Wayne Townsend, CEO of
ClickSquared. “We’re very pleased to see Forrester highlight unique
capabilities like clickSHARE, which marries social media and identifiable
customer data through user-created content and customer opt-in. Continued
product innovations of this kind are driving our clients’ success and
improving the return on their cross-channel marketing investment.”

Other “digital natives” mentioned in the report include Digitas,
ExactTarget, Responsys, and Tribal DDB.

About ClickSquared:
ClickSquared is a premier provider of email and cross-channel database
marketing solutions. With innovative offerings ranging from self-service
email to highly automated, real-time customer engagement and loyalty
programs, ClickSquared’s innovative cloud marketing platform orchestrates
and delivers analytics-driven, relevant and personalized customer
communications across email, direct mail, social, survey, mobile and web
channels. Backed by a team of marketing, technology and vertical-industry
experts that are passionate about client success, ClickSquared enables
organizations of all sizes to maximize the return on their marketing

ClickSquared has helped to build some of the world’s best known brands
including ARAMARK Parks and Destinations, The Boston Celtics, Capital One
Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and
Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and
Sovereign Bank Santander. For more information on ClickSquared, visit the
company’s web site at or via the links below:

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