CleanMyCRM Launched to Improve the Quality of Contacts in CRM Systems


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New research service helps sales organizations improve data quality

JULY 25, 2012
It seems obvious. It is hard to sell anything to anyone without accurate
contact information. Yet, estimates that 91% of CRM data is
incomplete and 70% of data in CRM goes bad annually. CRM contact data, like
milk and produce, has an expiration date. When CRM data expires, the end
result is email campaigns with lots of bounces or sales reps spending too
much time “turning over rocks” looking for the right person., a new service launched by Macon Raine, Inc., a Chicago-area
inbound marketing agency and HubSpot partner, helps companies improve the
quality of the contacts in their CRM systems.

Sales reps upload their incomplete contact records to A team
of analysts then reviews each record manually and uses an innovative
workflow, a proprietary database and Internet searches to research each
contact record. When information about the contact is available, the
incomplete contact record is updated.

For Zach Hubeck, director of sales and marketing at WAV, Inc., the decision
to use was simple. “We had nearly 8500 incomplete records in
our database. Assigning an intern to the project would take forever. Using a
list append service was cost prohibitive. CleanMyCRM delivered clean records
in a little more than a week.”

According to Ben Bradley, managing director of Macon Raine and project lead
for CleanMyCRM, “outdated or incomplete contact records are a waste of time
for the sales organization. Sales reps should spend time selling, not
researching, looking for accurate contact info. Going through a CRM list
can take hours, even days. Contact information is like produce. It goes bad
fast. By the time you finish researching, your contacts have already started
to spoil. This is something many companies don’t have the resources for, and
we wanted to find a way to make it easier for them.”

A pricing schedule is available at

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