Clash-Media launches new telephone lead generation service – Clash Voice

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* Campaigns cover online and offline activities – to maximise new
customer reach
* Around 40 per cent of online shoppers prefer service over the phone
* Extends Clash-Media’s full circle approach to lead generation

London, 10th December, 2009 – Clash-Media , the
Global Lead Generation specialist, has launched Clash Voice, a new service
that combines Online Lead Generation and Telephone data gathering –
extending Clash-Media’s full circle lead and data management package. This
will enable marketers to enhance their online and digital marketing
campaigns, because they can now collect, manage and optimise data that is
difficult to access through the Internet, for example, older generations or
within markets such as financial services, which contain sensitive data.

By tightly integrating contact centre capabilities into its digital
marketing campaigns, Clash-Media is able to boost the efficiency of its lead
generation and enhance the likelihood of conversions. Forrester research
shows that of all consumers happy to shop on the web, 40 per cent prefer the
service you get over the phone – these are consumers Clash Voice will
target. Clash Voice can transfer hot leads directly to a client’s contact
centre – keeping them on the phone – to optimise sales CPA. Not only will it
use this new telephone capability to generate leads, but it can also be used
for quality verification of data gathered online.

“This is an important step for Clash-Media, because it broadens our reach
across different demographics and markets,” commented Kevin Rice UK Managing
Director, Clash-Media. “There are definite pockets of consumers that are
hard to get to through the Internet alone – and Clash Voice now enables
organisations to market directly to them as well. Adding this element of
lead generation to our portfolio is the next phase in Clash-Media’s
development to become a full-circle provider of lead and data generation,
management and optimisation.

“There are also quality verification benefits to adding Clash Voice into our
mix of lead generation techniques. If a consumer has not submitted full data
or we need to clarify anything from their opt-in, then we can easily call
them, confirm their details – and then pass the customer through directly to
our client, so the consumer never even has to hang up the phone,” Kevin Rice
continued.

Clash-Media delivers a global and fully transparent Online Lead Generation
service that connects advertisers with consumers. It is a full-circle data
solution that collects and manages customer data for its clients, producing
qualified leads in line with advertisers’ exact specifications to deliver an
optimised return on investment. Clash-Media provides its clients with a
centralised managed service to support any lead generation campaign. It has
established a wide global network of partners that enables it to operate in
any market around the world, and its quality control processes and
technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully
opted-in sales leads every month for customers around the globe, including
Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich
and Paris, with plans to expand into Spain and Italy, followed by
Asia-Pacific.

Additional information is available at www.clash-media.com

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