Clash-Media Extends UK Customer Base With Leading Clients Including Scottish Power, Orange, Talk Talk and Asda

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Clash-Media, the leading Proactive Online Lead Generation organisation, has announced that it now produces over 5 million fully qualified online leads every month for over 600 top brands across a variety of industries – such as Scottish Power, Orange, Talk Talk and Asda. Clash-Media’s unique Online Lead Generation techniques collect fully opted-in leads for clients, which can then be delivered direct to a contact centre or CRM system for immediate follow-up. This ‘rapid response’ approach results in higher conversion rates to ensure companies maximise the Return on Investment for their marketing budgets.

Clash-Media uses its Lead and Data Network of thousands of leading websites and publishers to provide high volumes of un-incentivised consumer data, so clients can be sure the consumers have an active interest in their product or service. As well as this, Clash-Media uses its own extensive data cleansing methods to ensure its leads are fully contactable and only the most relevant leads are passed on to the client, increasing the likelihood of conversion. Clients can also opt to pay on a cost-per-lead basis so if they have already obtained the lead from another source, they can reject that lead in favour of a new one. This flexible approach ensures clients keep maximum control of their marketing budgets and really optimise their resources.

“We are delighted to be announcing such rapid growth figures,” commented Luke Pursey, UK Managing Director, Clash-Media. “It’s fantastic that many leading brands are realising the value Online Lead Generation can add to their marketing mix. The great thing about it is that it complements other forms of marketing such as postal, telephone, television and direct mail, so if a company is already using these methods, they can add Online Lead Generation to enhance the effectiveness of their campaigns. Critically, organisations are able to keep complete control over their budgets, which now more than ever, is a major issue for marketing managers.

“We are now working with instantly recognisable names such as Littlewoods and Harveys, as well as charities like Action Aid and Friends of the Earth,” Luke Pursey continued. “The diverse range of industries opting to add Online Lead Generation to their marketing campaigns really shows how effective the method can be in collecting a wide variety of leads, from shoppers to people wishing to make charitable donations, to those wishing to change energy supplier. We are also working with newer online companies such as Beat That Quote, a price comparison website. Clash-Media has rapid growth plans in place for the coming months and I believe we can continue to attract these and other leading brands to Online Lead Generation.”

Clash-Media has just secured a further £1.5 million of funding from investment company MMC Ventures to support its European expansion. Clash-Media currently has offices in London, New York, Copenhagen, Munich and France, and plans to add operations in Spain and Italy.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Online Lead Generation. The company’s powerful lead generation network connects advertisers to consumers producing qualified leads in line with advertisers’ exact specifications.

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to key accounts including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com

Louise Sambells
IBA – PR for Clash-Media
Tel: 01780 721 433
Email: [email protected]

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963
Email: [email protected]

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