Clarabridge Launches Program to Help Partners Enhance Customer Experience Management Offerings

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Bridge to Success Attracts CRM Providers, Business Intelligence Firms, Market Research Firms, and Other Tech Companies

Reston, Va. (July 14, 2008) – Clarabridge, a leading provider of customer experience management (CEM) solutions, has launched Bridge to Success, a new partnership program that enables leaders in business intelligence, speech analytics, customer loyalty, customer relationship management (CRM), market research, and enterprise search to leverage Clarabridge’s text analytics technology to enhance CEM offerings. The new program includes 11 existing partners, as well as new members ACS, Adastra Corporation, Marketforce, Neighborhood America, Nexidia, Omega Management Group Corp., Teradata Corporation and Vovici.

Through Bridge to Success, Clarabridge helps its partners provide their clients with the ability to gain an unparalleled level of customer understanding and improve customer loyalty. These partners include:

o Business intelligence/data warehouse firms—Combining Clarabridge’s capabilities with the business intelligence and data warehouse solutions of partners such as Adastra Corporation, Business Objects, Cognos, MicroStrategy, Oracle, and Teradata, enterprise customers maximize their technology investment and position themselves to more quickly and wisely respond to market events.

o Speech analytics firms—Clarabridge partners with speech analytics firms such as Nexidia and CallMiner to quantify and analyze verbal comments made by customers in customer call centers. By doing so, companies can take a multi-channel approach to CEM and gain a more complete understanding of their customers’ needs, wants, preferences and concerns.

o CRM and customer loyalty firms—Users of software solutions from partners such as Oracle and Satmetrix can use Clarabridge to extract themes, emerging issues, sentiment and root cause from a wide scope of unstructured data sources to immediately respond to competitive situations, develop more innovative products and improve product quality.

o Market research firms—Clarabridge partners such as Adamson Advertising and TNS Media Intelligence combine their research, consulting and analytical skills with Clarabridge’s text analytics to offer their clients enhanced services and deeper consumer insight.

“We are already the fastest-growing company in the CEM space, and Bridge to Success is helping us more quickly bring our solutions to a wider scope of enterprise customers,” said Sid Banerjee, chief executive officer of Clarabridge. “CEM is a revolutionary innovation that will be regarded as table stakes for doing business in the contemporary marketplace. Bridge to Success will help Clarabridge and our partners continue to deliver state-of-the-art CEM capabilities.”

About Clarabridge
Clarabridge provides customer experience management solutions to Fortune 1000 companies seeking to better understand their customers and improve loyalty. Through its award-winning text analytics technology, Clarabridge software turns text-based customer feedback from external and internal sources into valuable customer insight that business managers use to make service delivery, product, and marketing improvements. Clarabridge provides the industry’s first web-based text analytics solution with its Content Mining Service™ and its Content Mining Platform™ is the first text analytics solution built specifically for the business user. Clarabridge is headquartered in Reston, Virginia. For more information, visit www.clarabridge.com.

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