Citrix GoToWebinar Integrates With Eloqua AppCloud


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Latest Cloud Connector Enables Improved Marketing Efficiency,
Lead Management

VIENNA, VA – November 9, 2011 – Eloqua, the leading provider of on-demand Revenue Performance Management (RPM) solutions, today announced that its marketing automation platform now integrates with GoToWebinar®, the Citrix® webinar solution for cost-effective webinars that can accommodate up to 1,000 attendees. GoToWebinar is the latest application to integrate within the Eloqua AppCloud, an open API platform that enables Eloqua users to integrate easily with the widest array of marketing applications of any RPM vendor.

GoToWebinar customers can now automatically feed attendance data from their webinars into the Eloqua platform. This Cloud Connector eliminates the need to manually import registration, attendance and time-on-webinar data, thereby increasing efficiency and reducing error. It also makes it possible for marketers to trigger follow-up messaging based on attendance information, and incorporate the information in lead nurturing and lead scoring programs.

“Revenue Performance Management is all about gaining one view of the truth,” said Eloqua Chief Technology Officer Steven Woods. “Webinars are a highly important means to engage and educate buyers, leading them through the buying process. By integrating with GoToWebinar, customers can get the most out of both platforms and get a single view of buyer behavior.”

“Our users depend on GoToWebinar to seamlessly deliver effective webinars and achieve their marketing and business objectives. With the ability to easily integrate with our webinar solution, we’re providing Eloqua customers a seamless way to integrate with their existing business tools and save time and achieve maximum results,” said Cailin Pitcher, GoToWebinar product line director, Online Services Division, Citrix Systems.

Information on GoToWebinar integration, a list of other Cloud Connectors and pricing details are available today in the Eloqua AppCloud today.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

Citrix® and GoToWebinar® are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.

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