Chegg gives a little extra thats good for your wallet and the environment


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Save $500 bucks and plant up to dozen trees a year . . . Chegg gets top grades

Chegg chuggs into the Purple Goldfish Project at #235 from the folks over at Gaspedal.

chegg plant a tree

“College students love Chegg for their cheap textbook rentals, free shipping, and eco-friendly business philosophy. Chegg believes that renting a book instead of buying it new helps save trees. This isn’t just their corporate mission statement, the company actually functions around this core value. For every book they rent, they plant a tree in return. As the customer finishes their transaction, Chegg presents a world map and asks the customer to pick a country or region to plant their tree in. It’s a simple, visual way of engaging during the transaction process and giving back to the community at the same time. Customers can then tell the world what they did by linking their Chegg transaction to their Facebook profile or Twitter account.”

Today’s Lagniappe (a little something extra) – Fun spot. Don’t take it in the pants. Save a buttload by using Chegg.

What’s Your Purple Goldfish?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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