CFI Group Awarded Patent and Named Exclusive Partner of the American Customer Satisfaction Index


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Exclusive partnership translates customer satisfaction into financial performance for CFI Group’s customers

ANN ARBOR, Mich. – March 26, 2014 – CFI Group, a customer satisfaction measurement and analytics firm, today announces it has been awarded Patent No. 8,666,515. This patent adds new analytic capabilities to the statistical modeling engine used by the internationally recognized American Customer Satisfaction Index (ACSI) research organization.

With this patent, the mathematics and modeling supporting the ACSI have been enhanced to reflect the latest in statistical modeling techniques. The original ACSI modeling engine was developed at CFI Group in cooperation with University of Michigan.

CFI Group also announces that it is now the exclusive partner of the ACSI. Companies wishing to apply the power and insights of the ACSI methodology for customized measurements can contract directly with CFI Group to design and implement customer satisfaction research projects.

“Benchmarking performance and gathering customer feedback through reliable analytics is crucial to the success of any company,” says Sheri Petras, CEO of CFI Group. “CFI Group’s exclusive partnership with the ACSI provides our clients with actionable insights to improve customer experience and enhance profitability.”

Leveraging the science of the ACSI, CFI Group serves a variety of clients in industries including retail, financial services, the government sector, professional services, transportation, healthcare, and others. The ACSI methodology is used by over 500 companies and organizations worldwide.

CFI Group offers a variety of solutions and tools to help businesses track performance and make informed decisions to positively impact business performance. To learn more please visit

About CFI Group (

CFI Group is a global leader in providing customer feedback insights through analytics. CFI Group provides a technology platform that leverages the science of the American Customer Satisfaction Index (ACSI). This platform continuously measures the customer experience across multiple channels, benchmarks performance, and prioritizes improvements for maximum impact.

Founded in 1988 and headquartered in Ann Arbor, Michigan, CFI Group serves global clients from a network of offices worldwide. Our clients span a variety of industries, including financial services, hospitality, manufacturing, telecom, retail and government. Regardless of your industry, we can put the power of our technology and the science of the ACSI methodology to work for you.

About The ACSI (
The American Customer Satisfaction Index (ACSI) is the only uniform, cross-industry measure of customer satisfaction proven to predict financial results. Founded at the University of Michigan’s Ross School of Business, the ACSI is a leading economic indicator of consumer spending in the United States. ACSI and its logo are Registered Marks of the University of Michigan, licensed worldwide exclusively to American Customer Satisfaction Index LLC with the right to sublicense.

The ACSI measures more than 230 companies and organizations across 43 industries, representing close to half of the U.S. economy. Nearly 20 years of data from the ACSI show that customer satisfaction is an indicator of financial results on both macro and microeconomic levels, including shareholder value and cash flow volatility. The U.S. Federal Government also uses the ACSI as the gold standard of satisfaction measurement for its agencies.

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